Why you need a lot of links


While conducting some link analysis recently I started thinking about the process that Google would carry out to see if a site was building links against their guidelines.
The key issue is that if a site has 100,000 natural links thanks to some tools or articles on the site it is very hard for Google to flag the site as being unnatural if they spot a thousand paid links.

On the other hand if a site has 2000 links and 1000 of them are clearly paid then Google might take a much harsher view.

Having a largely natural link profile allows you to be much more aggressive with your on page optimisation and to use paid links to build your rankings without appearing to be gaming the system.

8 Comments

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  1. Kharkov says:

    Thanks for information. Google is bombing sites with paid links now.

  2. Robbert says:

    Nice info but the question also is: do you want paid links at all?
    A good seo don’t need paid links.

  3. Jeff Ogden says:

    I agree 100%. It is the quality of links that matters. Do the work to get natural links.

  4. M A Rahaman says:

    Hi patrick,

    Yes i agree with that lots of links it helps for to come the health traffic and increase the page rank.

    Thanks & Regards
    M A Rahaman
    http://www.seoipro.com
    info@seoipro.com

  5. fatality says:

    I must agree., every sites need quality links and purely natural links,

  6. NewSunSEO says:

    Nice write-up. Quality links are way better than paid links and every site needs them if they want to be successful.

  7. catalyst says:

    Yeah better away from those paid links to be safer for SE’s

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