Google AdWords have today added a new feature which allows advertisers to name and view different conversion types.
This looks like it could become very useful to clearly differentiate between leads, registration signups, sales etc. For more information here’s the Google Help page.
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
good news, i’m looking forward to discovering all the benefits of the new features.