http://www.seoptimise.com/blog/2008/04/how-to-protect-your-brand-from-the-google-uk-trademark-change.html SEO Blog & Search Engine Marketing News Sat, 13 Mar 2010 14:00:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.seoptimise.com/blog/2008/04/how-to-protect-your-brand-from-the-google-uk-trademark-change.html/comment-page-1#comment-26163 Google Advertisers Quick to bid on “XL Airways” & “Lehman Brothers” | SEOptimise Mon, 15 Sep 2008 13:05:26 +0000 http://blog.seoptimise.com/?p=592#comment-26163 [...] obviously wouldn’t have been possible before Google opened up brand bidding, but is this a good thing? Personally I’m quite impressed with how quickly competitors have [...] [...] obviously wouldn’t have been possible before Google opened up brand bidding, but is this a good thing? Personally I’m quite impressed with how quickly competitors have [...]

]]> http://www.seoptimise.com/blog/2008/04/how-to-protect-your-brand-from-the-google-uk-trademark-change.html/comment-page-1#comment-15955 Keyword controversy | SEOptimise Fri, 30 May 2008 16:02:42 +0000 http://blog.seoptimise.com/?p=592#comment-15955 [...] Coming shortly after speculation from both Kevin and myself as to how firms would react to the change in Google’s keyword policy, a number of [...] [...] Coming shortly after speculation from both Kevin and myself as to how firms would react to the change in Google’s keyword policy, a number of [...]

]]> http://www.seoptimise.com/blog/2008/04/how-to-protect-your-brand-from-the-google-uk-trademark-change.html/comment-page-1#comment-11395 Battle of the brands | SEOptimise Wed, 30 Apr 2008 10:31:45 +0000 http://blog.seoptimise.com/?p=592#comment-11395 [...] I know that Kevin has touched on the marketing implications of the change in Google’s trademark protection laws but I just wanted to flag up some [...] [...] I know that Kevin has touched on the marketing implications of the change in Google’s trademark protection laws but I just wanted to flag up some [...]

]]> http://www.seoptimise.com/blog/2008/04/how-to-protect-your-brand-from-the-google-uk-trademark-change.html/comment-page-1#comment-8205 morgan Thu, 10 Apr 2008 17:07:05 +0000 http://blog.seoptimise.com/?p=592#comment-8205 I fully agree with what you say about ranking organically for your brand. To me, that's the ticket right there. If you're already strong enough organically, then the implications of people being able to bid on your brand shouldn't be particularly worrisome. These days, users are savvy enough to realize the difference between organic listings and paid listings -- they'll know you're the resource while other people are trying to make some money off your good name. Work hard and build up your brand and you'll enjoy the benefits regardless of what others do. ;) I fully agree with what you say about ranking organically for your brand. To me, that’s the ticket right there. If you’re already strong enough organically, then the implications of people being able to bid on your brand shouldn’t be particularly worrisome. These days, users are savvy enough to realize the difference between organic listings and paid listings — they’ll know you’re the resource while other people are trying to make some money off your good name. Work hard and build up your brand and you’ll enjoy the benefits regardless of what others do. ;)

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