Europeans made 24.6 billion searches in March alone, a new report has revealed.
Research published by comScore has shown that in that one month, 221.2 million people in Europe made an average of 111 searches each.
Here in the UK, 32.4 million unique people made an average 124 searches each, with only Germany’s 36 million individual users beating our figure.
Interestingly enough, the information showed that - while Google was by far and away the most used search portal if them all - in Eastern European countries a number of local engines are being more commonly used.
However, despite the increased popularity of websites like Russia’s Yandex, Google was still the engine of choice for eight in ten queries, the report showed.
While it is interesting to watch the battle of the search engines, there is one consistent fact illustrated by reports like this. Search engines are a vital way for consumers to navigate the web and their importance is unlikely to diminish any time soon.
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I agree: if I want to find out anything at all nowadays from a fish recipe to how to build traffic for internet marketing, from air fares to music lyrics, I just tap into google search and away I go. The internet, and especially the major search engines, are my one stop information shop where previously I may have gone to my local library to check, or looked in an encyclopaedia or newspaper.
Obviously seo is the way ahead for optimizing your online success: where else will you generate massive free targetted visitor traffic?