In recent weeks someone reading about SEO probably had the impression it has something to do with punk music. All the talk about “no future” and “SEOs not dead” everywhere. Also if you look for “no future” in Google you will find “SEO has no future” right in the top 5 just behind the Sex Pistols. If there was a band called SEO pistols it would be the time when it’s front member has been declared dead.
The original Sex Pistols reunited in recent years and punk is still around like rock or pop. Now I won’t stretch this allegory too much. While the original post that started all this craze is nothing more than a short rant of somebody who is not even an expert on SEO as he himself states I was nevertheless amazed by the sheer number, length and fervor of the replies he got. I just want to let the numbers speak for themselves, as I miss them in this debate. At the same time that the “SEO has no future” has been proclaimed, in fact three days earlier, an article in the Times was published that described what’s really going on in the market. May I cite the most important part of it:
[Forrester Research] forecasts that spending on pay per click in America will increase between 2007 and 2012 by 125% to $10.1 billion (£5.1 billion), compared with SEO soaring 365% to $8.9 billion.
So next time someone tells you SEO has no future, instead of explaining in a huge post why not just point at the numbers.