Comments on: The simplest ROI of blogging in SEO: Link building http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html?utm_source=rss&utm_medium=rss&utm_campaign=the-simplest-roi-of-blogging-in-seo-link-building SEO Blog & Search Engine Marketing News Fri, 10 Feb 2012 15:42:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Active vs Passive SEO | SEOptimise http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html#comment-75858 Active vs Passive SEO | SEOptimise Sat, 19 Sep 2009 13:27:31 +0000 http://blog.seoptimise.com/?p=624#comment-75858 [...] world. Blogs have higher bounce rates, do not convert well and the ROI is fuzzy. Of course there is ROI as I explained a few times but it’s not as direct as with ecommerce sites for [...] [...] world. Blogs have higher bounce rates, do not convert well and the ROI is fuzzy. Of course there is ROI as I explained a few times but it’s not as direct as with ecommerce sites for [...]

]]> By: Econs.net Blog » Blogging and the Art of Etiquette http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html#comment-47034 Econs.net Blog » Blogging and the Art of Etiquette Mon, 16 Feb 2009 11:15:58 +0000 http://blog.seoptimise.com/?p=624#comment-47034 [...] The simplest ROI of blogging in SEO: Link building [...] [...] The simplest ROI of blogging in SEO: Link building [...]

]]> By: Link Building Staff http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html#comment-22483 Link Building Staff Mon, 28 Jul 2008 02:48:28 +0000 http://blog.seoptimise.com/?p=624#comment-22483 I surely agree! I will take the challenge. I will the note of the "the conversation". as starter link building. its not just blog and blog, its about having a Context and content. true to your words and god fearing. I surely agree! I will take the challenge.

I will the note of the “the conversation”. as starter link building. its not just blog and blog, its about having a Context and content. true to your words and god fearing.

]]> By: Can I outsource all that social media marketing crap to affiliates? | SEOptimise http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html#comment-19394 Can I outsource all that social media marketing crap to affiliates? | SEOptimise Fri, 27 Jun 2008 11:45:49 +0000 http://blog.seoptimise.com/?p=624#comment-19394 [...] Link building, if you offer value people will naturally link to you [...] [...] Link building, if you offer value people will naturally link to you [...]

]]> By: jocuri barbie http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html#comment-17296 jocuri barbie Sun, 08 Jun 2008 18:57:38 +0000 http://blog.seoptimise.com/?p=624#comment-17296 Very good point,if you have good content with useful information you don`t need to run after link exchanges it will come to you ;) Very good point,if you have good content with useful information you don`t need to run after link exchanges it will come to you ;)

]]> By: Hjörtur Smárason http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html#comment-15943 Hjörtur Smárason Fri, 30 May 2008 14:31:16 +0000 http://blog.seoptimise.com/?p=624#comment-15943 Very good points here, both in the post and the comments. It's good for SEO, but that's not all. A blog is also a very good branding tool and a PR tool. You can actively use it to build up a relationship with your customers and evangelize them, to communicate the soul of your brand. Business is interaction between a provider and a customer and a blog is the perfect platform for such interaction. Very good points here, both in the post and the comments. It’s good for SEO, but that’s not all.

A blog is also a very good branding tool and a PR tool. You can actively use it to build up a relationship with your customers and evangelize them, to communicate the soul of your brand. Business is interaction between a provider and a customer and a blog is the perfect platform for such interaction.

]]> By: Chris Baggott http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html#comment-15778 Chris Baggott Thu, 29 May 2008 15:34:27 +0000 http://blog.seoptimise.com/?p=624#comment-15778 Good conversation. You also have to consider that there are significant SEO benefits that have nothing to do with linking. Search engines eat up specificity and frequency right? Blogs do well on search not just because of inbound links, but also because they are usually narrow in scope so they closely match the targeted keyword phrases and they are frequently updated so they get preference on the SERP. One other thing to keep in mind with Corporate Blogging....it's almost never 'a' blog but needs to be several to many. Most successful companies engage both employees and constituents and organize blog content around topics or keywords to really affect SEO. And remember the call to action. Businss Blogs have a job to do just like any other page on a site....to take the visitor to the next step in the relationship. Chris Baggott CEO Compendium Blogware www.compendiumblogware.com Good conversation. You also have to consider that there are significant SEO benefits that have nothing to do with linking.

Search engines eat up specificity and frequency right? Blogs do well on search not just because of inbound links, but also because they are usually narrow in scope so they closely match the targeted keyword phrases and they are frequently updated so they get preference on the SERP.

One other thing to keep in mind with Corporate Blogging….it’s almost never ‘a’ blog but needs to be several to many. Most successful companies engage both employees and constituents and organize blog content around topics or keywords to really affect SEO.

And remember the call to action. Businss Blogs have a job to do just like any other page on a site….to take the visitor to the next step in the relationship.

Chris Baggott
CEO
Compendium Blogware
http://www.compendiumblogware.com

]]> By: Tad Chef http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html#comment-15594 Tad Chef Wed, 28 May 2008 13:47:20 +0000 http://blog.seoptimise.com/?p=624#comment-15594 Matt, thank you for the feedback. While I agree that in some sectors there are not as many blogs as in the SEO sphere itself I have to tell you a little anecdote to explain what I mean: In the fifties two German shoe companies, one state owned from the GDR one from Western Germany send out their representatives to a country in Africa. The one from the east calls home and says "No way, we can't sell any shoes here, everybody is walking barefoot." On the same day the guy from West Germany calls home and says: "Fantastic market! We can sell everybody shoes here, they all still walk barefoot!" Do you know what I mean? It's even better to be the first blog in a niche. You have an unique selling proposition then. Matt, thank you for the feedback. While I agree that in some sectors there are not as many blogs as in the SEO sphere itself I have to tell you a little anecdote to explain what I mean: In the fifties two German shoe companies, one state owned from the GDR one from Western Germany send out their representatives to a country in Africa. The one from the east calls home and says “No way, we can’t sell any shoes here, everybody is walking barefoot.” On the same day the guy from West Germany calls home and says: “Fantastic market! We can sell everybody shoes here, they all still walk barefoot!”

Do you know what I mean? It’s even better to be the first blog in a niche. You have an unique selling proposition then.

]]> By: Matt Sawyer http://www.seoptimise.com/blog/2008/05/the-simplest-roi-of-blogging-in-seo-link-building.html#comment-15586 Matt Sawyer Wed, 28 May 2008 12:59:34 +0000 http://blog.seoptimise.com/?p=624#comment-15586 I completely agree - to an extent ;) Blogging is a great way of encouraging incoming links and also linking out to great content within your industry. It works really well - as long as your industry is proliferated by blogs. In the SEO industry everyone has a blog and the collaborative community is huge, spanning Sphinn, Twitter, SEOMoz, lots of forums and many other networks. Most other industries don't benefit from this - heck in a lot of industries most commercial sites don't have blogs! We do setup blogs for our clients, encourage them to use them, try to get them enthused and help them with content development, the problem being their blog ends up being an island in a very large ocean. I hope this changes soon, but I'm not holding my breath. I completely agree – to an extent ;)

Blogging is a great way of encouraging incoming links and also linking out to great content within your industry. It works really well – as long as your industry is proliferated by blogs.

In the SEO industry everyone has a blog and the collaborative community is huge, spanning Sphinn, Twitter, SEOMoz, lots of forums and many other networks. Most other industries don’t benefit from this – heck in a lot of industries most commercial sites don’t have blogs!

We do setup blogs for our clients, encourage them to use them, try to get them enthused and help them with content development, the problem being their blog ends up being an island in a very large ocean. I hope this changes soon, but I’m not holding my breath.

]]>