76 Essential Search Engine Marketing & SEO Resources!


Despite reading tons of blogs each day it’s actually quite rare that I bookmark posts in FireFox. But by being selective, I’ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty much anything to do with search engine marketing.

Seeing that I find these bookmarks such a useful resource to check back frequently whilst working on SEO projects, I thought I’d share these links with our readers.

Understanding Search Engine Marketing
Beginners Guide to Search Engine Optimization
Search Engine Ranking Factors
Why you’ll never be able to automate Search Engine Marketing
The Website Marketing Mind Map

Google SEO
Distribution of Clicks on Google’s SERPs
The 950 Penalty or a New Ranking Theory?
Google Likes Tag Pages
What is a #1 Google Ranking Worth?

Yahoo! SEO
How to Optimize for Yahoo!

On-Site Optimisation
How to SEO Your Site in Less Than 60 Minutes
The Best Damn On-Page Optimization Process Checklist, Period
All About Title Tags

Keyword Research
Using Social Media to Spot Trends
Eight Keyword Research Mistakes That Are Costing You Money
Doing Keyword Research? Here Are Some Resources To Help!
Keyword Research for Bloggers: A Comprehensive Guide
An Experts’ Guide to Keyword Research

Local Search
Local Search Engine Optimisation Tips
Optimize your site for local search engine traffic
Top 10 Fatal Localisation Mistakes

Advanced SEO
View All Your Google Supplemental Index Results
Can The Nofollow Tag Hurt Ones Rankings?
What’s A 404 To Do?
Forward Links – Because who you link to matters
20 Hard Core SEO Tips
Ranking As The Original Source For Content You Syndicate

Link Building
Five Link Development Experts: A Group Interview
20 Essential Blog Directories to Submit Your Blog To
66 Ways to Build Links in 2007
Link Development vs. Traffic Development
Why Online PR and SEO Go Hand in Hand
Press Releases as Marketing Tools
A Big Roundup Of Link Building Tools
Michael Gray Interview: Advanced Link Strategies
17 Creative Link Building Ideas : Please Add Your Own

Social Media
The Enormous Linkbait List
Andy Hagans’ Ultimate Guide to Linkbaiting and SMM
Social Media Marketing, eh? Let’s See What’s in Our Bag o’ Goodies
Ultimate Social Media Optimisation List
Beginners Guide to Digg
Social Media Marketing Beginner’s Guide

Blogging
The Ultimate Guide to Make Your Blog Search Engine Friendly
How I Increased Search Engine Traffic by 455% in One Month
Optimize WordPress for Search Engines
Blog Setup: 40 Practical Tips
101 Blog Posting Ideas
WordPress SEO resources and tips
The Secret to Building a Popular Blog

Online Reputation Management
Basics of Online Reputation Management
Buzz Monitoring: 26 Free Social Media Tracking Tools
10 Ways to “Own Yourself” Online
Online Reputation Management, Are You Doing It?

.htaccess/301 redirects
mod_rewrite, 301/401 Redirects & Optimizing Apache
Canocial domain 301 redirects
5 htaccess Tricks Every Webmaster Should Know
Apache Redirect Directive

Domain Strategy
Subdomains and subdirectories
Buying the perfect domain name: twelve things to consider
How Changes To The Way Google Handles Subdomains Impact SEO

Pay-Per-Click
Using Paid Search? Here’s How You Can Maximize The Impact of Your Ads
10 Ways To Increase Your Adwords Quality Score
Revitalize Your PPC Campaign in 5 Days!
13 Myths of Pay Per Click
$10k PPC Experiment

Google Analytics
How do I track e-commerce transactions?
Advanced use of Google Analytics and the new interface
All About Google Analytics Goals

Usability/Conversion Optimisation
SEO with Usability: What The People Want
Three Sure-Fire Steps every Search Marketer should take in Landing Page Optimisation
12 Easy Quality Indicators to Combine to Prove Trust
Two Practical Landing Page Tricks That Will Save You Money
Four Steps To Better Business Leads From Search
Google Website Optimizer 101 – a quick-start guide to improving your website’s conversion rate

Web Design/Software
Convert XHTML/CSS To WordPress
Ultimate Web Development Cheat Sheet Guide
Optimizing phpBB 2.0 for Search Engines

And a couple of Black Hat Tactics too, haven’t tried these ones out yet though! :D
Negative SEO is Possible, Yet Difficult, Says Matt Cutts
Playing Dirty With PPC

I’ve also exported all of these links to an HTML file so that you can import them directly into FireFox. I’m sure there’s loads more useful links which can be added to this too, so which articles and resources do you find the most useful and keep visiting back to?

Please Note: This post was originally submitted to Sphinn under our blog.seoptimise.com subdomain and has been resubmitted since, please ignore the Sphinn button above.

Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

30 Comments

Got something to say? Feel free, I want to hear from you! Leave a Comment

  1. mrpurple says:

    Nice list Kevin!

    I’ve got quite a few of these bookmarked myself!

    I like these type of posts as everyone has their preferences of where to look and how often.

    We all have some sort of lists; some posts are guaranteed to prop up on everyones lists others go un-noticed until someone creates a good post like this and you think, why haven’t I seen that one?

    I’ll probably add this post to my list…

  2. Keith says:

    Great Post, thanks for the excellent list. bookmarked!

  3. Dyde says:

    Hot damn!, thats a mighty big collection you got there.

  4. IMFreakz says:

    Great Post. I think this post is a must read for me. Thanks.

    Boorkmarked!

  5. Yossarian says:

    Yeah great post. The one article that I can immediately recommend for the list is Wieps Link Factors (http://wiep.net/link-value-factors/). It compliments the Search Engine Ranking Factors quite nicely.

  6. final seo says:

    Great list. Very comprehensive.

  7. Frank says:

    Hi Kevin, cheers for the add! I was a little surprised my article on search engine spiders made the cut to be honest :-)

  8. seo submitter says:

    hey thanks for the resources. they will be helpful.

  9. David Temple says:

    Kevin, thanks for saving me a lot of time. I owe you a drink, going to SES San Jose?

  10. seema says:

    Thanks for such a informative n helpful blog…..keep it up.

  11. Social Networking North says:

    Awesome post – great resources, bookmarked and added to del.icio.us – thanks !!

  12. Glenn says:

    excellent list. it even has lists in it! This will keep me busy for hours.

  13. Chris says:

    There’s some really useful sites there! My bookmarks are full of junk :/ but yeah, I’ll be reading these for a while.

  14. Palapple says:

    Thanks for sharing :)

  15. Norhafidz says:

    that’s a huge list, cannot read it all at a time so I bookmarked it! Thanks

  16. Toby Mason says:

    Really useful list, thanks very much for spending the time to put it together. 35 bookmarks suddenly become one! I will definitley be linking to this from my blog at some point!

  17. Yair says:

    something is wrong with your sphinn button.
    your original url starts with www. and has 57 sphinss. when I clicked on the sphinn button on your site, I got to submit a url that starts with blogs. instead of www that has 0 sphinns.

    Great post, btw.

  18. Thanks Yair, this is because we have recently moved the blog from blog.seoptimise to http://www.seoptimise.com/blog

  19. Thanks for the info. Lots of notes to review from your informative post.

  20. Great list. Thanks for sharing.

  21. Linda says:

    This is a comprehensive list. Will be very helpful for search engine optimization.

  22. Excellent list and thanks for your time putting it together. Happy New Year Folks.

  23. Thanks for this! This is a very useful list. So many people keep lists like this to themselves and it’s nice for someone to share this information. Thanks again!

    Avera Web Design Services

  24. Blog Help says:

    What a list Kevin! Thank you for sharing all this information with everyone. I know this will help a lot of bloggers with seo. Here’s a great site http://www.squidoo.com/how-to-set-up-a-blog-advice that should help people w/blogging. Also, thanks for putting them in an html file

  25. Really cool. Thanks very much for a comprehensive list.

  26. Cassandra says:

    Hey there! Do you know if they make any plugins to assist with Search Engine Optimization?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Thank you!

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