In Dragons Den last night Clive Billing turned around what initially looked like a pretty average pitch into a £255,000 offer for 40% of his business, online diamond website diamondgeezer.com.
How did he do this? By announcing that he ranked in Google at #12 for diamond and #9 for diamond engagement rings. Although he probably wouldn’t have got much further had the dragons searched for this themselves, realising that the site had dramatically plummeted to outside the top 100!
Amazingly Clive turned down the offer, but by revealing the high turnover figures of his largest competitor (bluenile.co.uk), the dragons saw the potential these search rankings have towards generating high volumes of online sales and as a result immediately adding value to the business.
Please feel free to link back to this post using the anchor text “diamond” or “diamond engagement ring”! ;)