Britons have upped the amount they spend online, according to a new report compiled by the Interactive Media in Retail Group (IMRG) and Capgemini.
Every time they publish a report, the news is the same, online spending rises every month as Britons gradually shift their shopping onto the web. I should just publish the same story and update the numbers each time!
The IMRG/Capgemini e-Retail Sales Index August 2008 revealed spending rose to £4.8 billion (£79 per person) in July. The month before that it, the organisation discovered growth of just 24 per cent to £4.3 billion. I say ‘just’ because in May, online retail growth was more than 30 per cent.
What really interested me this month, though, was a comment made by Mike Petevinos, Head of Consulting for Retail at Capgemini UK. He explained growth is rapid, even within the current gloomy economic climate. One reason he gave was “the increased choice, price transparency and convenience that online has to offer”.
It is this choice, ease and transparency which have made the web such a successful place to operate from. However, it doesn’t matter how many consumers are using the internet to shop – if a company cannot be found then it cannot compete. Visibility is hugely important.