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September 26, 2008

50 Blog Post Ideas for Business Blogging

Filed under: blogging, social media, wordpress — Tags: , , — Tad Chef @ 10:49 am

Business blogging is not always easy.

A business blog is subjective but unlike a private blog you still are writing for people interested in your trade, products and services and not necessarily you as a person watching movies and eating out.

You can’t annoy people too much, you can’t be too

  • personal
  • funny
  • outspoken

So you need ideas that are creative while not being too creative as to scare away your business audience.

To assist you I collected a list of 50 blog post ideas for business blogging for any industry. You can apply it in most niches I think. Some of these ideas are the bomb and will bring you publicity and popularity while others focus on highlighting your expertise or are part of a social networking strategy. Some of the post ideas are all of these at once.

  1. Envision the future of your industry by extrapolating the current developments
  2. Explain why everybody should care for your trade and not only specialists
  3. Make a list of famous people who deal or dealt with issues related to your business
  4. List 30 or more online resources for business people in your industry
  5. Review a publication dealing with your industry
  6. Make a list of the top myths in your industry and debunk them
  7. Disagree with a high level personality in your business, prove her or him wrong
  8. Make a list of the top 10 blogs in your niche
  9. Report from a trade fair
  10. Compare the your national market to markets abroad
  11. Collect the best blog postings in your niche and compile a best of-list
  12. Expand your focus to a similar area of expertise by comparing
  13. Write down a code of ethics for your blog and your business as a whole
  14. Explore and depict a niche social media platform for your trade, if there is none use a forum to do that
  15. Add a forum to your blog or site if your site has a big enough community to sustain it
  16. Break the rules of your trade by remodeling them and adapting to current situation, write about it
  17. Go off topic and link a topic from everyday life back to your business “10 Ways SEO is like Base-Jumping”
  18. Make a list of WordPress plugins that are most useful for your industry “The 10 Best WordPress plugins for Graphic Designers”
  19. Reach out to your clients and fans: “What would you like to change in [insert your product or service here]?”
  20. Display attractive images of your products, several of them, in the best case your own products
  21. Analyze the current climate in your industry and explain the ramifications
  22. Identify leaders in your area and ask them to guest post on your blog or write for their blog instead
  23. Show what went wrong in your company, why and how you dealt with it, learning from mistakes is very helpful for others
  24. Compare the new vs the old ways of doing your buisness
  25. Highlight top female bloggers or experts in your trade
  26. Create fictional and visionary product description
  27. Satirize a very well known personality, be it of your trade or outside of it
  28. Write an allegory about your idol doing your business like “The Bruce Lee Method of Business Blogging”
  29. Thank your 10 favorite readers and/or commenters
  30. Expose a scam in your industry (make sure to consult a lawyer in advance)
  31. Take a big brand (or several) and use it as an example for best practices vs mistakes
  32. Use humor to lighten up a boring topic “I Can Haz Pay Per Cat? The Lolcats Way of PPC”
  33. Explain the local advantages of your company, do not hide behind modesty: “Oxford: SEO since 1542″
  34. Review a book dealing with your topic that really displays thinking outside the box
  35. Combine your topic with another one, usually but wrongfully not combined with yours, like SEO and graphic design
  36. Express your own personal view an a highly debatable issue and do not just repeat common ground opinions
  37. Make a short movie to show on your blog, this can be something funny or just simply you speaking
  38. Create a list of indispensable software or web tools for your job
  39. Take a common issue many people care about and explain how it relates to your business
  40. Introduce a new business model in your trade or better, several of them
  41. Be the first to break news, for instance reveal your new product via the blog
  42. Check your search engine referers and write postings for those queries that had no matches until now
  43. Check in your stats which post is the most popular one and write a follow up
  44. Join a trade organization and explain why you did it
  45. Make a donation to a good cause and blog about it
  46. Introduce the 10 most promising bloggers in your industry
  47. Check Digg, StumbleUpon or Technorati to find out what’s most popular right now and find a new angle to it
  48. Engage in a discussion on a forum and reprint on your blog
  49. Ask people on Twitter a question and blog the best replies
  50. Make a list of blogging ideas specifically for your industry

Remember that business blogging is about value. That’s indeed the most crucial difference between private and business blogs. In private blogs people want to express themselves, business bloggers want to create value for others. So while writing a post for a business blog always consider this question: Of what use can this article be to potential clients, people in my industry and the general public?”

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
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  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Propeller
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • TwitThis

25 Comments »

  1. Whew Lordy is that a list!

    Thanks for burning the midnight oil on that one…it’s a great asset and/or reminder to any blogger out there, business-oriented or otherwise!

    Comment by Todd — September 26, 2008 @ 7:36 pm

  2. for 47 I would add Sphinn. Also a good resource for fresh ideas and posts.

    Comment by Gayan — September 27, 2008 @ 10:57 am

  3. Another fantastic list. Nice one lads.

    Comment by Keith — September 27, 2008 @ 6:04 pm

  4. 51. Make up a list of topics for B2B blogs.

    Dude, really, blogging is the Internet equivalent of a 14-year-old girl’s diary. There aren’t but, perhaps, 250 people in the country with enough insight and talent to make a blog worth reading on ANY subject. Everybody else is just noise.

    Many are called. Few are chosen. Guess where you fit?

    Comment by Dave — September 28, 2008 @ 12:20 am

  5. When I asked a business owner to start a blog, they claimed that blogs are for teenagers and all I can say is that they are totally wrong as they do not see what is the current trend on the Internet.

    Even if the accept my thoughts, they will find difficulties in trying to figure out what to post on their business blog. I guess I am going to refer all of them to this post.

    Nice job.

    Wayne

    Comment by Wayne Liew — September 28, 2008 @ 5:52 am

  6. This is an amazing post i agree that business blogging is different from other type of blogging. This particular post will surely help as in blogging you need to consider many factors and among them research on your own subject is the key.

    Amazing Post.
    Amit G
    http://www.promotionranking.com

    Comment by Amit G — September 28, 2008 @ 10:58 am

  7. Great list of ideas for a business blog, but I would leave out anything to do with running a website or blog. You certainly would not want to help your online competition.

    Comment by John H. Gohde — September 28, 2008 @ 4:03 pm

  8. [...] 50 Blog Post Ideas for Business Blogging | SEOptimise - A business blog is subjective but unlike a private blog you still are writing for people interested in your trade, products and services and not necessarily you as a person watching movies and eating out. [...]

    Pingback by Enlaces sugeridos por K-Government el 28 de Septiembre, 2008 | K-Government — September 28, 2008 @ 5:00 pm

  9. ‘There’s more being written online, than read’…best line is it’s about adding value. So much content is simply reconstituted and repacked, there’s a real thirst for some original thinking. This will hopefully spark some!

    Comment by DoreenD — September 29, 2008 @ 12:51 am

  10. Todd: Thanks for the feedback.

    Gayan: Of course Sphinn is a great resource but taking it directly as blogging inspiration is not that good, as the ideas on display there have been already put into practice, so you just copy in a way, especially if you publish your post shortly after.

    Keith: Thank you!

    “Dave”: I know that spending the weekend at your computer is not fun. If you’re frustrated get a life instead of abusing the comment form. I don’t have to guess, I know where I belong, that’s why you do not even have an URL to post here in your comment and I’m writing at one of the most important SEO blogs in the world. Also please read before commenting, #50 is exactly what you propose as #51.

    Wayne: Exactly, business people can’t measure ROI of blogging and they are scared but they lose real money not blogging. It’s somewhat like explaining them they need a shop window.

    Amit: Feel free to send me links to any blog posts inspired by this list. Send to onreact at onreact.com

    John: That’s the old school, closed source mindset that makes people fail on todays web. Your competition can get the info elsewhere but when you share the whole world knows that you have the know-how.

    Doreen: Indeed, the value is key. Without value business blogging fails.

    Comment by Tad Chef — September 29, 2008 @ 10:22 am

  11. [...] business site covering their field, or even their own blog. SEOptimise recently published a list of 50 topics businesses could customize to fit their own focus. If you don’t have a blog, send them to [...]

    Pingback by 50 topics for business bloggers | HALFWAY TO CONCORD — September 29, 2008 @ 11:50 am

  12. Thank you for all these ideas! I know they can be the bomb and will bring you publicity and popularity.

    Again, Thank you for your information.

    http://www.empresademercadeo.com

    Comment by Ebauer — September 30, 2008 @ 1:26 pm

  13. Tad, ignore Dave.

    As someone that gave up a £80k job thanks to business blogging, i am proof, as are you, that business blogging is very important indeed.

    As a fellow SEO of many years - and considered to be quite successful myself, I can honestly say that this is an excellent blog and is indeed one of the most important SEO blogs on the net.

    Keep up the very brilliant work that you are doing on here.

    Comment by SamW — October 1, 2008 @ 7:16 pm

  14. [...] 50 Blog Post Ideas for Business Blogging [...]

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  15. Fab post. Some fresh blogging ideas are always useful. Thanks so much — and thanks for including some really fun ones (#32). Just because it’s “biz blogging” doesn’t mean it has to be boring, overly serious, or just a plain snoozefest.

    Thanks a bunch.
    Lani Voivod
    co-owner and Content Lover of Epiphanies, Inc.
    http://www.EpiphaniesInc.com
    “A-Ha Yourself!”

    Comment by Lani Voivod, "Content Lover" of Epiphanies, Inc. — October 7, 2008 @ 2:45 am

  16. Great blog, tons of valuable information. Thanks for sharing.

    Comment by Martin Buckland — October 9, 2008 @ 10:37 am

  17. Great timing and worth bookmarking. Once my company’s new website is done, I plan to do a lot more blogging on their behalf.

    You did a lot of homework for me/us. Thank you!

    Comment by JoeHageOnline.com — October 9, 2008 @ 11:43 am

  18. I’m in the process of putting together a plan for my company to adopt a corporate blog, and this helps more than I can say! I already have running lists of “post inspiration” topics but these ideas really have me thinking in overdrive how my work associates involved in different aspects of our business can go in their own direction on just about each of these.

    My PR position makes #45 particularly enticing, but we are definitely humble about the charitable things we do, so it might be a challenge discussing it without looking like we are patting ourselves on the back, but I look forward to challenges like these.

    This is an excellent resource, I am grateful to Chris Brogan for tweeting it - otherwise I may never have seen it.

    Comment by Rebeca Trautner — October 9, 2008 @ 1:39 pm

  19. [...] 10, 2008 by Steve Woodruff Fifty great blog post ideas - if you’re a blogger, this is a rich list to pull from. Hat tip: Chris [...]

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    Comment by Sarah — October 11, 2008 @ 7:17 am

  21. This blog is really nice and informative. We are pleased to know this blog is really helping people.

    Comment by Free Business Listing — October 15, 2008 @ 2:10 pm

  22. [...] 50 Blog Post Ideas for Business Blogging [...]

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  23. [...] 26, 2008 in Uncategorized A fabulous article to help you over the business blogging hump, over at SEO Optimise. [...]

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  24. Perfect story to share with prospect and existing customers. Many of them are confused, and this will be a helpful primer for them.

    Kevin Donnellon

    Comment by Kevin Donnellon — October 27, 2008 @ 1:33 pm

  25. Wow! Your list of 50 blog posts ideas is extremely helpful. Thanks

    Comment by Biztrader.com — November 3, 2008 @ 5:35 pm

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