Google Advertisers Quick to Bid on “XL Airways” & “Lehman Brothers”
Following XL Airways going into administration last week and yesterday’s announcement that Lehman Brothers are filing for bankruptcy, many competitors have quickly setup PPC ads targeting brand queries to take advantage of this.
Below are the ads appearing on Google for XL and ads have quickly started appearing today for Lehman Brothers as well:
This obviously wouldn’t have been possible before Google opened up brand bidding, but is this a good thing? Personally I’m quite impressed with how quickly competitors have acted and surely for people searching for alternative flights to XL this has to be useful.
[...] Google Advertisers Quick to bid on “XL Airways” - with brand bidding in place, the competition are quick to the mark. [...]
Pingback by XL Airways Google ppc | tourism marketing blog, online and destination marketing for travel and hospitality, internet and digital experiences — September 15, 2008 @ 1:28 pm