I expect by now most people have heard about Google’s launch of its new web browser Google Chrome yesterday. Rather than talk about Google Chrome itself (as it has been very well covered already), I’ve taken a look at how Google are promoting this to encourage users to download and try out the new browser.
Google.com & Google.co.uk
Both Google.co.uk and Google.com have download messages on their homepages.
Google AdWords keyword bidding
Google Chrome is the top sponsored link listing for queries on both “Browser” and “Web browser”.
Google Organic SERPs
www.google.com/chrome is currently ranking at #70 for “Web Browser”, although this is currently outside the top 100 for “browser”. Both searches feature several articles about yesterday’s launch and interestingly Internet Explorer does not rank in the top 100 for either term!
Promotion Google Content
Google already has a large amount of content indexed which is relevant to or mentions Google Chrome:
site:google.com google chrome = 99,200 Results
site:google.co.uk google chrome = 299 Results
site:google.com download “google chrome” = 882 Results
Google Universal Search
Several Google Chrome news articles are also appearing as a universal search result for relevant queries, such as browser, web browser, Google and Google Chrome. With just the 2349 related articles so far, told you it was well covered!
Google News
Not promoted directly, but the launch of Google Chrome is currently a story featured on the homepage of Google News.
Google Video
Again, this is indirectly promoted but a Google Chrome video (from YouTube, top-right) is currently active on the homepage of Google Video.
Have you seen this promoted anywhere else? I would assume this is something Google have big plans to continue pushing, looking to obtain additional users from services such as GMail, Google Documents, Google AdWords/AdSense/Analytics etc.
Today Sept. 3rd, not appearing of the homepage for down anymore. I downloaded the browser, very clean, loads fast, it’s got some cool features…I’m sure will be seeing some upgrades soon.
In addition to these, Google has started to test Blog Posts Results on Main Search!
Google for the term”Google Chrome” and you can see News Results, followed by site listings and towards the end of page you find “Blog Posts on Google Chrome” – I’ve not noticed this before for other terms but seems like Google is trying every possible way to attract traffic to their Google Chrome!
Google Chrome was 5th most visited site in UK (yesterday) from stats released by Hitwise UK ( http://weblogs.hitwise.com/robin-goad/2008/09/google_chrome_initial_stats.html ).
Look for the “Upstream – websites visited before Google Chrome” – makes more sense how Google is promoting the product…
1) Google UK
2) Google
3) FaceBook (Status Message, Links from Users?)
4) GMail
5) Bebo (UK’s most active Social Networking)
Search for “Open Source Browser” – the news results on Google Chrome top the results & results from 6 to 10 point to Google Chrome! :)
No wonder..Google utilizes its channels to attract maximum coverage for its product releases/updates!
- Vinay
Not to mention a rapid succession of posts in Matt Cutts Blog.
i’m willing to try it out just to see if it works more efficiently than FireFox… if it’s faster than Firefox and isn’t IE, then i’ll use it
Google Chrome is really fast!
Now I can sort 200,000 records inside of Browser (Chrome) just in 1 sec. (Faster than Microsoft Excel):
http://www.ardentedge.com/ex_if.htm
I’d guess if they really want to push it, they’ll target the PC manufacturers to get it pre-installed (that seems to be their strategy with mobile phones). Or the ISPs – ie. when you sign-up for Orange broadband the install disk will install Chrome as default browser.
Cheers, Jon
I am beginning to think that chrome is googles baby trying hard to capture the way we surf. I am not going to touch it with a pole!
Thanks, been wondering about this, Google has some good tricks up their sleeves.