Comments on: Travel PPC: 10 Ways to Improve Your Google AdWords Campaign http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html SEO Blog & Search Engine Marketing News Tue, 16 Mar 2010 00:59:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: How to Find All AdWords Search Queries Triggered from Phrase/Broad Matches | Ghosts-IT http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-76478 How to Find All AdWords Search Queries Triggered from Phrase/Broad Matches | Ghosts-IT Fri, 23 Oct 2009 15:50:40 +0000 http://www.seoptimise.com/blog/?p=1023#comment-76478 [...] Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by using an exact match. The image below really does highlight this point, notice the extremely irrelevant term “shooting holidays USA” was triggered by a broad match of travel PPC! [...] [...] Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by using an exact match. The image below really does highlight this point, notice the extremely irrelevant term “shooting holidays USA” was triggered by a broad match of travel PPC! [...]

]]> By: The Big List of PPC Resources & Articles http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-41578 The Big List of PPC Resources & Articles Sun, 11 Jan 2009 01:04:37 +0000 http://www.seoptimise.com/blog/?p=1023#comment-41578 [...] 10 travel PPC tips [...] [...] 10 travel PPC tips [...]

]]> By: SEOTipsOnline.com » The Big List of PPC Resources & Articles http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-40601 SEOTipsOnline.com » The Big List of PPC Resources & Articles Tue, 06 Jan 2009 17:22:32 +0000 http://www.seoptimise.com/blog/?p=1023#comment-40601 [...] 10 travel PPC tips [...] [...] 10 travel PPC tips [...]

]]> By: website management services http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-40300 website management services Mon, 05 Jan 2009 12:31:35 +0000 http://www.seoptimise.com/blog/?p=1023#comment-40300 Very useful and informative post.Thanks for sharing.Look forward to read more on you blog.Do you know about twitter? Very useful and informative post.Thanks for sharing.Look forward to read more on you blog.Do you know about twitter?

]]> By: The Big List of PPC Resources & Articles « Link Bait Guy http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-40292 The Big List of PPC Resources & Articles « Link Bait Guy Mon, 05 Jan 2009 11:43:19 +0000 http://www.seoptimise.com/blog/?p=1023#comment-40292 [...] 10 travel PPC tips [...] [...] 10 travel PPC tips [...]

]]> By: SEOTipsOnline.com » The Big List of PPC Resources & Articles http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-40229 SEOTipsOnline.com » The Big List of PPC Resources & Articles Mon, 05 Jan 2009 05:45:05 +0000 http://www.seoptimise.com/blog/?p=1023#comment-40229 [...] 10 travel PPC tips [...] [...] 10 travel PPC tips [...]

]]> By: The Big List of PPC Resources & Articles | The Marketr http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-36955 The Big List of PPC Resources & Articles | The Marketr Sun, 21 Dec 2008 13:21:15 +0000 http://www.seoptimise.com/blog/?p=1023#comment-36955 [...] 10 travel PPC tips [...] [...] 10 travel PPC tips [...]

]]> By: Ogilvy Feeds » Blog Archive » The Big List of PPC Resources & Articles http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-36581 Ogilvy Feeds » Blog Archive » The Big List of PPC Resources & Articles Fri, 19 Dec 2008 20:23:47 +0000 http://www.seoptimise.com/blog/?p=1023#comment-36581 [...] 10 travel PPC tips [...] [...] 10 travel PPC tips [...]

]]> By: Using Negative Keywords « Voluntourism Gal http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-33627 Using Negative Keywords « Voluntourism Gal Mon, 24 Nov 2008 14:50:17 +0000 http://www.seoptimise.com/blog/?p=1023#comment-33627 [...] that Google is using expanded broad match to trigger ads from “travel ppc”, getting a comprehensive list of negative keywords is a good idea. Below is a list created from [...] [...] that Google is using expanded broad match to trigger ads from “travel ppc”, getting a comprehensive list of negative keywords is a good idea. Below is a list created from [...]

]]> By: 6 Resources for Finding Negative Keywords | SEOptimise http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-32881 6 Resources for Finding Negative Keywords | SEOptimise Thu, 20 Nov 2008 13:56:06 +0000 http://www.seoptimise.com/blog/?p=1023#comment-32881 [...] Now that Google are using expanded broad match to show ads for “travel ppc” for the search query “shooting holidays USA” getting a comprehensive list of negative [...] [...] Now that Google are using expanded broad match to show ads for “travel ppc” for the search query “shooting holidays USA” getting a comprehensive list of negative [...]

]]> By: How to find all AdWords Search Queries Triggered from Phrases http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-32039 How to find all AdWords Search Queries Triggered from Phrases Sun, 16 Nov 2008 16:57:26 +0000 http://www.seoptimise.com/blog/?p=1023#comment-32039 [...] Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by using an exact match. The image below really does highlight this point, notice the extremely irrelevant term “shooting holidays USA” was triggered by a broad match of travel PPC! [...] [...] Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by using an exact match. The image below really does highlight this point, notice the extremely irrelevant term “shooting holidays USA” was triggered by a broad match of travel PPC! [...]

]]> By: 5 Common Ad Testing Mistakes http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-32022 5 Common Ad Testing Mistakes Sun, 16 Nov 2008 15:47:20 +0000 http://www.seoptimise.com/blog/?p=1023#comment-32022 [...] my ppc for travel post from a couple of weeks ago I recommended splittester for testing ad variations. I got a bit [...] [...] my ppc for travel post from a couple of weeks ago I recommended splittester for testing ad variations. I got a bit [...]

]]> By: How to Find Actual AdWords Search Query Triggered Using Google Analytics | SEOptimise http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-30411 How to Find Actual AdWords Search Query Triggered Using Google Analytics | SEOptimise Mon, 10 Nov 2008 22:57:16 +0000 http://www.seoptimise.com/blog/?p=1023#comment-30411 [...] Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by using an exact match. The image below really does highlight this point, notice the extremely irrelevant term “shooting holidays USA” was triggered by a broad match of travel PPC! [...] [...] Since the introduction of expanded broad match Google can (and does) match your broad match keywords to just about anything vaguely relevant; knowing these queries is important, either to negative match them or to reduce CPCs by using an exact match. The image below really does highlight this point, notice the extremely irrelevant term “shooting holidays USA” was triggered by a broad match of travel PPC! [...]

]]> By: 5 Common Ad Testing Mistakes | SEOptimise http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-29882 5 Common Ad Testing Mistakes | SEOptimise Thu, 06 Nov 2008 16:35:16 +0000 http://www.seoptimise.com/blog/?p=1023#comment-29882 [...] submit_url = "http://www.seoptimise.com/blog/2008/11/5-common-ad-testing-mistakes.html"; In my ppc for travel post from a couple of weeks ago I recommended splittester for testing ad variations. I got a bit [...] [...] submit_url = “http://www.seoptimise.com/blog/2008/11/5-common-ad-testing-mistakes.html”; In my ppc for travel post from a couple of weeks ago I recommended splittester for testing ad variations. I got a bit [...]

]]> By: Richard Fergie http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-29119 Richard Fergie Wed, 29 Oct 2008 13:34:40 +0000 http://www.seoptimise.com/blog/?p=1023#comment-29119 Hi Sharon, Google allows bidding on branded keywords. However, they won't always let you include them in the ad. It is sometimes possible to include a trademarked term by using dynamic keyword insertion but this won't always work. Hi Sharon,
Google allows bidding on branded keywords. However, they won’t always let you include them in the ad. It is sometimes possible to include a trademarked term by using dynamic keyword insertion but this won’t always work.

]]> By: Niyaz http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-29040 Niyaz Tue, 28 Oct 2008 10:57:53 +0000 http://www.seoptimise.com/blog/?p=1023#comment-29040 The Information you are posting is very new and thinkable, your statistics makes me to think a lot in my PPC platforms. Keep Rock On. Thanks, Niyaz The Information you are posting is very new and thinkable, your statistics makes me to think a lot in my PPC platforms.

Keep Rock On.

Thanks,
Niyaz

]]> By: Sharon Bowles http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-28999 Sharon Bowles Mon, 27 Oct 2008 19:13:40 +0000 http://www.seoptimise.com/blog/?p=1023#comment-28999 In PPC campaigns, would using brands be considered a copyright infringement and if so, wouldn't Google be sure to disapprove the ad? In PPC campaigns, would using brands be considered a copyright infringement and if so, wouldn’t Google be sure to disapprove the ad?

]]> By: Search and Deploy » Blog Archive » Pay Per Click Tips for Travel Businesses http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-28997 Search and Deploy » Blog Archive » Pay Per Click Tips for Travel Businesses Mon, 27 Oct 2008 17:58:36 +0000 http://www.seoptimise.com/blog/?p=1023#comment-28997 [...] blog recently posted on the ComScore travel study about “10 Ways to Improve your Google PPC Campaign“.  Some of these tips make sense only for the biggest businesses, but there’s [...] [...] blog recently posted on the ComScore travel study about “10 Ways to Improve your Google PPC Campaign“.  Some of these tips make sense only for the biggest businesses, but there’s [...]

]]> By: Rebecca http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-28991 Rebecca Mon, 27 Oct 2008 16:29:26 +0000 http://www.seoptimise.com/blog/?p=1023#comment-28991 your information was very helpful for people with travel websites but, how can i get the same satistical information for my consumer product website? i'd like to know the trends, habits, and stats on how and when customers decide to buy a product....thank you! your information was very helpful for people with travel websites but, how can i get the same satistical information for my consumer product website? i’d like to know the trends, habits, and stats on how and when customers decide to buy a product….thank you!

]]> By: Kevin Gibbons: Search Blogger of the Day | SEO Tips Mashup http://www.seoptimise.com/blog/2008/10/travel-ppc-10-ways-to-improve-your-campaign.html/comment-page-1#comment-28742 Kevin Gibbons: Search Blogger of the Day | SEO Tips Mashup Sat, 25 Oct 2008 05:36:39 +0000 http://www.seoptimise.com/blog/?p=1023#comment-28742 [...] Kevin Gibbons, the Search Blogger of the Day. Today I’d like to highlight a post entitled Travel PPC: 10 Ways to Improve Your Google AdWords Campaign. Kevin highlights 10 tips from a Comscore study on running a travel PPC campaign. There are some [...] [...] Kevin Gibbons, the Search Blogger of the Day. Today I’d like to highlight a post entitled Travel PPC: 10 Ways to Improve Your Google AdWords Campaign. Kevin highlights 10 tips from a Comscore study on running a travel PPC campaign. There are some [...]

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