Comments on: Travel SEO – How to Target Searchers at the Right Stage of the Buying Cycle

By: 5 Basic Principles (& 25 Best Practices) for DMO Websites « AbouTourism

5 Basic Principles (& 25 Best Practices) for DMO Websites « AbouTourism — Mon, 01 Feb 2010 16:35:57 +0000

[...] read more at: Travel SEO – How to Target Searchers at the Right Stage of the Buying Cycle [...]

By: Scotty from Harvard

Scotty from Harvard — Wed, 18 Nov 2009 22:15:40 +0000

I just wanted to thank you very much for this informative article. I have already bookmarked your site, when I have more free time I am going to have to do some further research. Well back to my dreaming of Panama or back to the books - I wonder which one is going to win out. :)

By: SEO Daily Reading - Issue 129 « Internet Marketing Blog

SEO Daily Reading - Issue 129 « Internet Marketing Blog — Wed, 23 Sep 2009 19:39:45 +0000

[...] Travel SEO — How to Target Users at the Right Stage of the Buying Cycle [...]

By: JamesM

JamesM — Tue, 22 Sep 2009 13:43:08 +0000

One of the great difficulties with marketing travel sites is that there is such fierce competition. That having been said there is an almost limitless source of niche and micro-niche opportunities, and while each individually might not be profitable enough to support your enterprise by grouping similar niches you can start out small and then move higher up the “niche tree” to target more generic (and profitable) revenue streams. Naturally the advice here about filtering by intent is relevant at whatever level you’re marketing.

By: martyn donnelly

martyn donnelly — Mon, 21 Sep 2009 04:51:27 +0000

All seems very interesting… as im quite new to all this will take me time to fully understand keep blogging..

By: Interview Fridays - Kevin Gibbons of SEOptimise | Dubai SEO & Middle East Online Marketing

Sun, 19 Jul 2009 17:18:19 +0000

[...] working with someone who understands about the seasonality of searches and different stages of the travel buying cycle. This way you can focus on promoting the website in the best possible method in terms of ROI, as [...]

By: Cancun Travel

Cancun Travel — Wed, 25 Feb 2009 05:19:12 +0000

There is obviously a lot to know about this. I think you made some good points in Features also.

By: masnunu

masnunu — Fri, 07 Nov 2008 07:58:57 +0000

Great…. tanks for the post , so i can learn more about seo. Cayooo…

By: Travel PPC: 10 Ways to Improve Your Google AdWords Campaign | SEOptimise

Travel PPC: 10 Ways to Improve Your Google AdWords Campaign | SEOptimise — Wed, 29 Oct 2008 09:51:57 +0000

[...] We have now published a travel SEO article which looks at how to target searchers at the right stage of the buying cycle. Share and [...]

By: Tanner (does Utah marketing)

Tanner (does Utah marketing) — Mon, 27 Oct 2008 15:12:31 +0000

Solid advice, but I agree with LEADSExplorer, it’s difficult to appear on all of the big travel websites. What about doing what Chris Wilson said and creating websites using the top converting keywords?

By: Internet Marketing Toronto - Ignite! » Blog Archive » Internet Marketing Links & Comments

Mon, 27 Oct 2008 13:32:32 +0000

[...] Travel SEO – How to Target Searchers at the Right Stage of the Buying Cycle I bring along this story for the Travel Industry business out there. It’s a great read if you’re interested in understanding how to target travel industry searchers and some tips for converting them! [...]

By: Chris Wilson

Chris Wilson — Mon, 27 Oct 2008 01:23:33 +0000

Superb article! Once all the top converting keywords have been identified, I would then try to create 2-3 word websites in the URL that would include the top converting keywords to get free listings and/or create optimized landing pages based on the keyword searches.

By: LEADSExplorer

LEADSExplorer — Sun, 26 Oct 2008 18:48:32 +0000

One of the problems is:
1) There are so many travel websites and travel information sites, it is impossible to be present on all of those.
2) No segmentation: the richer and the poor (less rich) will search for the same destination, but their spending will be quite different. How to have your low budget hotel to appear only for the budget traveller?

By: Gab Goldenberg

Gab Goldenberg — Sat, 25 Oct 2008 23:44:12 +0000

On the slide “Many people click now and buy later,” I see up to 50% buying immediately on the initial search referral.

Of course, you need to take this all with a grain of salt: it’s sponsored by Google – who want to sell more clicks – and Compete who want to sell you data to base yourself on when you buy the clicks.

By: Christopher Kata

Christopher Kata — Sat, 25 Oct 2008 23:22:29 +0000

We’re looking at taking on a few additional travel related clients and this information is great. We’ve already got a pretty good handle on it but a fresh perspective / angle is always worthwhile!

By: Fred @ Newest on the Net

Fred @ Newest on the Net — Sat, 25 Oct 2008 13:48:59 +0000

Wow, what a great article!! This is one of the best articles I have seen. Do you have any advice for travel niches that are monetized with adsense?

By: Ben McKay

Ben McKay — Sat, 25 Oct 2008 10:47:36 +0000

Great article. My first online marketing job was for a travel company way back in 2003 – if I only I knew then what I know now…!