This is excellent news for small business owners, especially during a recession, as many companies will be looking to push their search rankings/traffic forward but without the budget for SEO consulting.
“Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.”
There’s a lot of conflicting advice out there if you’re looking to learn SEO yourself from forums so the guide is great to provide a common-sense approach to understanding on-site search engine optimisation. It’s also good news for the search industry that Google are providing information like this. By educating webmasters about SEO best practices this will hopefully clear-up any false impressions or concerns some may have about the industry as a whole.
For more information there’s a write-up over on Search Engine Land.