I’ve been blogging for the last three years now and one of the most important things I’ve learnt is readers don’t have the time (or attention span) to read through long detailed posts. Concise, attractive looking posts grab the attention of readers and performs far more effectively almost every time.
I figured this out the hard way, spending hours writing up long posts which I perceived as quality content. Unfortunately no-one else agreed! Surprisingly the short and very quick posts which I didn’t think were anywhere near as interesting, seemed to grab the attention of readers, commenter’s and social media audiences.
5 reasons why you should forget about writing the perfect piece of quality content
Image Credit: Flickr
1) Ditch the long paragraphs – no-one reads them!
Is it worth describing point 1 in detail here? Chances are that readers will skim over the title and skip to point 2! So off to point 2…
2) A diagram paints a thousand words
An informative diagram will be quicker to understand and instantly provide an overview of the post. Additional content can be added to back-up the post for users who are looking for more detail, without the need for reading through everything for those who aren’t so interested.
3) A picture doesn’t even need to paint three words!
Images make the page look attractive and can be the difference between a StumbleUpon thumbs up or a user leaving the site before the browser even loads.
4) Spend your time researching a large number of bullet points instead of copywriting
As interesting as the post might be, if it looks long-winded it will probably get ignored. If you have a bullet-pointed list full of useful information or links, for example, users are likely to scan through each item and bookmark to finish later.
5) A boring headline = no-one reads your post
You might have thousands of website visitors or RSS subscribers, but no matter how good the post is, it’s likely to get skipped if the headline is dull. Put more of your copywriting effort into considering the headline and the reward should be far greater.
So there you have it, it’s simple – blogging’s all about headlines, lists & images! Maybe you should try it yourself, drop the hours of copywriting and watch the social media votes roll in! ;)