It’s that time of year again for another recap on the stats and analytics for the SEOptimise blog during the last 12 months, so here’s how we progressed based upon the benchmarks set in 2006 and 2007.

To a certain extent this year isn’t entirely accurate as we have redirected blog.seoptimise.com to www.seoptimise.com/blog which means that only measuring links/traffic to the new URL’s doesn’t paint a clear picture. Also Alexa seems to have become even less accurate (in my opinion) so this hasn’t done us any favours either, despite a significant increase in overall traffic figures.

Top 10 posts by pageviews during 2008
1 30+ Great Web Tools You Might not Know Yet but Should 17,905
2 25 Outdated SEO Terms & Tactics vs Their Modern Alternatives 10,151
3 30 one minute ways of optimising your website for more traffic & higher sales 7,933
4 33 Website Success Metrics Instead of Rankings, Google PageRank & Traffic 6,793
5 10 Ways to Make your Website More Popular 4,240
6 50+ Must Read Web Design for ROI, Usability and SEO Articles 4,225
7 30 Ways to Get Links Naturally & Stop Link Building 3,958
8 Top 10 Resources to Pass the Google AdWords Exam in a Week 3,809
9 78 Essential Search Engine Marketing & SEO Resources! 3,784
10 30+ Very Useful Twitter Tools You Must Be Aware Of 3,589

Total number of SEOptimise blog posts
2006: 293
2007: 518
2008: 723

RSS subscribers
2006: 70
2007: 634
2008: 1,679

Technorati Rank
2006: 94,938 – 283 blog reactions
2007: 20,691 – 1,192 blog reactions (Authority 255)
2008: 18,853 – 601 blog reactions (Authority 197)

Alexa Rating
2006: 82,395
2007: 56,658
2008: 154,688

Yahoo Site Explorer external links
2006: 2,758 links
2007: 29,100
2008: 45,445

Google SEOptimise query
2006: 9,630
2007: 23,400
2008: 36,900

AdAge Power 150 List
2008: 221 Global / 22 UK

Twitter Followers
2008: 959

Compete Stats
2008: 63,219

This shows that 2008 has been a very good year for the blog, largely helped with frequently popular posts from Tad. There’s a couple of new metrics too, we’re keen on improving our AdAge ranking, Compete is far more accurate than Alexa and Twitter followers are fast becoming the new RSS count so this has to be included!

More importantly, during 2008 SEOptimise have clearly grown as a company. We’ve strengthened our search team with the highly-skilled additions of Richard Fergie and Max Capener (both from Oxford University), recently moved to a larger office on the Oxford Science Park, experienced working with well-known brands and are delighted to have won (and pitched for) some very interesting projects. So following this we anticipate an exciting 2009 ahead for both us and our clients, hopefully with some improved blog stats again this time next year! ;)

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.