<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: The Golden Rules of Paid Search</title>
	<atom:link href="http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html</link>
	<description>SEO Blog &#38; Search Engine Marketing News</description>
	<lastBuildDate>Wed, 10 Mar 2010 16:54:06 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Jerry Pollio</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-79824</link>
		<dc:creator>Jerry Pollio</dc:creator>
		<pubDate>Fri, 08 Jan 2010 16:25:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-79824</guid>
		<description>I think its industry specific and the bottom line has to be in what&#039;s measurable.
SEO/PPC/Social all have their metrics but without tracking the results and modifying accordingly...no rules will work..Thank you for the content!
Saludos</description>
		<content:encoded><![CDATA[<p>I think its industry specific and the bottom line has to be in what&#8217;s measurable.<br />
SEO/PPC/Social all have their metrics but without tracking the results and modifying accordingly&#8230;no rules will work..Thank you for the content!<br />
Saludos</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: SEO Specialist</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-76131</link>
		<dc:creator>SEO Specialist</dc:creator>
		<pubDate>Sun, 04 Oct 2009 15:02:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-76131</guid>
		<description>I agree that while paid search is very useful most of the major keywords are dominated by large lead generation agencies making it very expensive.</description>
		<content:encoded><![CDATA[<p>I agree that while paid search is very useful most of the major keywords are dominated by large lead generation agencies making it very expensive.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jessica</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-76129</link>
		<dc:creator>Jessica</dc:creator>
		<pubDate>Sun, 04 Oct 2009 13:30:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-76129</guid>
		<description>True, paid search might be good for instant traffic but if can burn hole into your pockets if not done properly.</description>
		<content:encoded><![CDATA[<p>True, paid search might be good for instant traffic but if can burn hole into your pockets if not done properly.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: SEO Specialist</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-76073</link>
		<dc:creator>SEO Specialist</dc:creator>
		<pubDate>Thu, 01 Oct 2009 08:00:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-76073</guid>
		<description>Paid search is a good way to get instant traffic to the website but your website will stop getting traffic as soon you stop paying.

@ Joanne: Paid search never improve website ranking on search engines.</description>
		<content:encoded><![CDATA[<p>Paid search is a good way to get instant traffic to the website but your website will stop getting traffic as soon you stop paying.</p>
<p>@ Joanne: Paid search never improve website ranking on search engines.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Joanne</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-74872</link>
		<dc:creator>Joanne</dc:creator>
		<pubDate>Fri, 07 Aug 2009 09:01:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-74872</guid>
		<description>Hi,

Paid search is a fast and easy way to get targeted traffic if one has the budget. It will helps to improve website search engine ranking.</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>Paid search is a fast and easy way to get targeted traffic if one has the budget. It will helps to improve website search engine ranking.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Golden Rules of Keyword Research &#124; SEOptimise</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-48179</link>
		<dc:creator>The Golden Rules of Keyword Research &#124; SEOptimise</dc:creator>
		<pubDate>Tue, 24 Feb 2009 22:24:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-48179</guid>
		<description>[...]   We recently published a post on the golden rules of paid search, leading to extensive debate here at SEOptimise Towers on how some companies get it [...]</description>
		<content:encoded><![CDATA[<p>[...]   We recently published a post on the golden rules of paid search, leading to extensive debate here at SEOptimise Towers on how some companies get it [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: SEO India</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-47025</link>
		<dc:creator>SEO India</dc:creator>
		<pubDate>Mon, 16 Feb 2009 09:57:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-47025</guid>
		<description>Paid search is good but not permanent.</description>
		<content:encoded><![CDATA[<p>Paid search is good but not permanent.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Philis Youngis</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-44146</link>
		<dc:creator>Philis Youngis</dc:creator>
		<pubDate>Mon, 26 Jan 2009 15:36:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-44146</guid>
		<description>I really enjoyed your blog, I would just like to stress importa\nce of making the ads relavant, it improves quality score and imprioves conversion rate.</description>
		<content:encoded><![CDATA[<p>I really enjoyed your blog, I would just like to stress importa\nce of making the ads relavant, it improves quality score and imprioves conversion rate.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Richard</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-43678</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Fri, 23 Jan 2009 16:54:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-43678</guid>
		<description>Paid search is definitely easier when there are fewer competitors, but a campaign can suceed in the most competitive areas; you just need to get more value per click then the competition</description>
		<content:encoded><![CDATA[<p>Paid search is definitely easier when there are fewer competitors, but a campaign can suceed in the most competitive areas; you just need to get more value per click then the competition</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: website information</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-43563</link>
		<dc:creator>website information</dc:creator>
		<pubDate>Thu, 22 Jan 2009 19:49:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-43563</guid>
		<description>If there are alot of websites using paid search, it is not recommended. But if there are no websites that use paid search for your target keyword then you might succeed and i highly recommend it. :)</description>
		<content:encoded><![CDATA[<p>If there are alot of websites using paid search, it is not recommended. But if there are no websites that use paid search for your target keyword then you might succeed and i highly recommend it. :)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Richard</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-43539</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Thu, 22 Jan 2009 16:28:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-43539</guid>
		<description>Context;
Most analytics packages enable you to monitor traffic from paid search camapigns. Here at SEOptimise we mostly use Google Analytics because most of our PPC work is done in AdWords.
Kyle;
The thing about paid search, that I probably didn&#039;t make enough of in the post, is that it is really easy to monitor results. My 1 more specific rule would be; test as much as you can.</description>
		<content:encoded><![CDATA[<p>Context;<br />
Most analytics packages enable you to monitor traffic from paid search camapigns. Here at SEOptimise we mostly use Google Analytics because most of our PPC work is done in AdWords.<br />
Kyle;<br />
The thing about paid search, that I probably didn&#8217;t make enough of in the post, is that it is really easy to monitor results. My 1 more specific rule would be; test as much as you can.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Kyle James</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-43309</link>
		<dc:creator>Kyle James</dc:creator>
		<pubDate>Wed, 21 Jan 2009 00:08:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-43309</guid>
		<description>Nice rules although I really think they are general enough to apply to SEO, Social Media, or any other kind of online campaign.  Not that it&#039;s a bad thing, but don&#039;t you think there are more specific rules you could have about SEM?</description>
		<content:encoded><![CDATA[<p>Nice rules although I really think they are general enough to apply to SEO, Social Media, or any other kind of online campaign.  Not that it&#8217;s a bad thing, but don&#8217;t you think there are more specific rules you could have about SEM?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Context</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-42933</link>
		<dc:creator>Context</dc:creator>
		<pubDate>Sun, 18 Jan 2009 12:01:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-42933</guid>
		<description>Thanks for sharing. Why don&#039;t you desribe analytics tools for paid search? It might be very helpful.</description>
		<content:encoded><![CDATA[<p>Thanks for sharing. Why don&#8217;t you desribe analytics tools for paid search? It might be very helpful.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: SearchCap: The Day In Search, January 14, 2009</title>
		<link>http://www.seoptimise.com/blog/2009/01/the-golden-rules-of-paid-search.html/comment-page-1#comment-42351</link>
		<dc:creator>SearchCap: The Day In Search, January 14, 2009</dc:creator>
		<pubDate>Wed, 14 Jan 2009 21:58:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/blog/?p=1475#comment-42351</guid>
		<description>[...] The Golden Rules of Paid Search, SEOptimise [...]</description>
		<content:encoded><![CDATA[<p>[...] The Golden Rules of Paid Search, SEOptimise [...]</p>
]]></content:encoded>
	</item>
</channel>
</rss>
