40 Advanced Web Analytics Tools for Business, Big & Small
Web analytics is perhaps the most important thing for businesses online. In case you don’t know who and why visits you, buys your products and talks about you you are blind on the Web.
Web analytics is important beyond simple SEO.
It’s about
- usability
- conversions
- branding
among others.
Additionally, with the skyrocketing influence of social media, it’s more important than ever to monitor social media buzz. While many people still assume that there are no social media measurement tools there are already dozens out there.
So check out these 40 advanced web analytics tools for business, small and big. Of course I assume that you know by now the industry standard solution Google Analytics.
Make sure not to miss the 10 Social Media analytics solutions at the bottom of the list.
Free and Affordable Analytics Solutions
Search Analytics
Heat Maps and Usability Tracking
Enterprise Analytics
Hosted/Server Side Solutions
Twitter Analytics (for Short URLs)
Social Media Analytics
The Twitter analytics tools might appear simplistic in comparison to most of the other tools but they are at the beginning and already very good at tracking otherwise barely visible Twitter traffic.
Thanks to the colleagues of @GuavaUK for suggesting CoreMetrics and Unica on Twitter. Also thanks to SEMPlanning.com for providing a huge list of social media buzz tracking tools I used while researching.
February 9th, 2010 at 12:46 pm
40 Advanced Web Analytics Tools for Business, Big & Small – http://tinyurl.com/bqkam3
February 9th, 2010 at 12:46 pm
Brushing up on my digital analytics http://tinyurl.com/bqkam3
February 9th, 2010 at 12:46 pm
~ 40 Advanced Web Analytics Tools: http://tinyurl.com/bqkam3
February 9th, 2010 at 12:46 pm
? | “40 Advanced Web Analytics Tools for Business, Big & Small | SEOptimise” ( http://tinyurl.com/bqkam3 )
February 9th, 2010 at 12:46 pm
40 Advanced Web Analytics Tools for Business, Big & Small | SEOptimise: Web analytics is perhaps the most import.. http://tinyurl.com/bqkam3
February 9th, 2010 at 12:46 pm
40 Advanced Web Tools for Business,
http://tinyurl.com/bqkam3
February 9th, 2010 at 12:46 pm
RT @ltaloi: 40 Advanced Web Analytics Tools for Business, Big & Small – http://tinyurl.com/bqkam3
February 9th, 2010 at 12:46 pm
RT @ltaloi 40 Advanced Web Analytics Tools for Business, Big & Small – http://tinyurl.com/bqkam3
February 26th, 2009 at 8:38 pm
Great place to find a place for the relevant players. I noticed you missed VisiStat.
http://www.visistat.com.
We would fit in the following categories: Free and Affordable Analytics Solutions, Heat Maps and Usability Tracking, Hosted/Server Side Solutions.
Please contact me with questions.
Tina Bean
VisiStat, Inc.
408-725-9377
February 27th, 2009 at 2:54 am
This is a pretty comprehensive list for analyst and business owners alike. Not sure why Google Analytics is not included in the list of free analytics.
February 27th, 2009 at 11:05 am
Thanks Tina: Looks neat. Which category would mostly aptly describe your service?
Sameer: GA is mentioned above the list ;-)
February 27th, 2009 at 1:35 pm
great post! still going through most of the links.
other suggestions:
Websitegrader.com – general seo analysis
Reviewmyweb.com – kind of like compete but offers more data
Clickheat – free heatmap – http://www.labsmedia.com/clickheat/index.html
Twitalyzer – twitter analytics – http://www.twitalyzer.com/twitalyzer/
February 28th, 2009 at 10:23 pm
How about hitslink since 1999? Definitely more advanced that most of the others but by no means free and not exactly cheap either.
March 2nd, 2009 at 4:43 am
Complete list, the only web analytics tool left is google analytics. Suitable for every business.
March 3rd, 2009 at 2:24 am
Noticed you also missed a company I work for: http://www.conversionruler.com which is a very easy-to-use, low-cost, but powerful solution used by small businesses and profesional PPC and SEM companies alike. Not many bells and whistles, but you get powerful details, and a 10M page-view per-month site is less than $1400 per month (which is a good deal, last I checked).
March 13th, 2009 at 7:30 pm
[...] is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some significant flaws and shortcomings [...]
March 17th, 2009 at 7:23 am
I have used Woopra too good we can track live visits and chat with visitors.
March 19th, 2009 at 9:25 am
Nice place to find out a list of tools. I use all the tools from SERP Analytics. The free keyword tool is good and searches out many niche keywords with extra information to tell you about that keyword. -http://www.serpanalytics.com/tools/top_keywords
‘white horse likes red apples’
:)
March 31st, 2009 at 4:54 pm
WA tools are very useful and a necessary evil, but IMHO they provide too much data and not enough actionable information. What’s really useful is seeing the data compared over time and monitored within an exception analysis environment. Think manufacturing six-sigma control. See Dynamic Alert (www.dynamicalert.com) for more on this.
April 14th, 2009 at 3:40 am
Another usability tool you should add to the list is Loop11 (www.Loop11.com).
September 14th, 2009 at 8:41 pm
I suggest Apache Logs Viewer. It’s a free tool to help you view and analyze apache log files.
You can generate bar/pie charts. You can also compute some important statistics on the hits to your web server.
http://www.apacheviewer.com
September 25th, 2009 at 9:40 pm
[...] 40 various web analytics sites [...]
October 23rd, 2009 at 3:37 pm
A good summary. See also this list of Top 10 Analytics Tools: http://www.digitalvinci.com/dv/post/Top-10-Web-Analytics-Tools-%28That-Are-Not-Google%29.aspx
December 4th, 2009 at 8:54 am
en een verwijzing naar 40 Advanced Web Analytics Tools for Business http://tinyurl.com/bqkam3
December 4th, 2009 at 8:59 am
40 Advanced Web Analytics Tools for Business http://tinyurl.com/bqkam3 (via @marketingfacts)
December 8th, 2009 at 2:48 pm
And don’t forget the European award winning web analytics tool including IP addresses.
Check out their website at http://www.snoobi.com.
Thanks,
Jeroen
December 8th, 2009 at 5:34 pm
You might want to consider adding a category for video analytics services like Skytide too. Digital media companies use it to measure viewer engagement and quality of service and pinpoint where they are making and losing money.