Example of Google QDF Algorithm in Action – Anyone Want a Pizza?
Following my SES recap post yesterday, titled 77 SES London Takeaway Tips & Tricks we are now ranking in Google UK for a number of “London takeaway” search terms!

Image Credit inf – Flickr
This shows that Google’s QDF (query deserves freshness) algorithm can definitely achieve good results, as suggested during the conference and noted in my recap post:
“66. Google heavily using QDF (query deserves freshness) algorithm, bear this in mind when targeting keywords and updating content.”
It will be interesting to see if these rankings are maintained or if they slip away during the next couple of weeks (which I expect will be the case). But for now I’m seeing the post ranking in the top 10 for the following terms:
#6 London Takeaway
#10 Takeaway in London
#1 Takeaway Tips
While the traffic is obviously untargeted, read this comment, it’s good to see that Google are valuing SEOptimise blog posts highly even for reasonably competitive and unrelated keywords.
We just need to figure out how to fufill all of these pizza delivery orders now!





September 2nd, 2010 at 10:09 pm
just installed tweetbacks on @seoptimise, testing now: http://tinyurl.com/auwlfg
September 2nd, 2010 at 10:09 pm
making myself hungry with latest blog post: http://tinyurl.com/auwlfg
September 2nd, 2010 at 10:09 pm
Google QDF Algorithm in Action – Anyone Want a Pizza?
http://tinyurl.com/auwlfg
September 2nd, 2010 at 10:09 pm
Example of Google QDF Algorithm in Action – Anyone Want a Pizza?: Following my SES recap post yesterday, titled .. http://tinyurl.com/auwlfg
February 26th, 2009 at 10:18 am
[...] Example of Google QDF Algorithm in Action – Anyone Want a Pizza … [...]
February 26th, 2009 at 3:57 pm
[...] Google allow fresh content a honeymoon period – Google want to return the ‘freshest’ set of results they can, so if they find new content on a blog or news site they will for a [...]
March 26th, 2010 at 6:31 am
[...] For example, if there is an event occurring, that already has a flurry of Twitter activity about a topic that you would like to associate with a site you are marketing, you can tweet a single link to a substantive post on that site your are marketing along with the keywords that you are targeting. If have built a loyal following of people that will be interested in the subject of your tweet and those people retweet, there is a good possibility that your site will increase in the organic SERP rankings, at least temporarily. There is an interesting, real-life case study on the triggering of QDF because of smaller events that can be found at: http://www.seoptimise.com/blog/2009/02/example-of-google-qdf-algorithm-in-action.html. [...]
April 8th, 2010 at 7:13 pm
[...] I think Google need to develop their query deserves freshness algorithm further, quickly spotting the search trend for queries such as iAds – realising that what [...]