Example of Google QDF Algorithm in Action – Anyone Want a Pizza?


Following my SES recap post yesterday, titled 77 SES London Takeaway Tips & Tricks we are now ranking in Google UK for a number of “London takeaway” search terms!

Pizza
Image Credit inf – Flickr

This shows that Google’s QDF (query deserves freshness) algorithm can definitely achieve good results, as suggested during the conference and noted in my recap post:

“66. Google heavily using QDF (query deserves freshness) algorithm, bear this in mind when targeting keywords and updating content.”

It will be interesting to see if these rankings are maintained or if they slip away during the next couple of weeks (which I expect will be the case). But for now I’m seeing the post ranking in the top 10 for the following terms:
#6 London Takeaway
#10 Takeaway in London
#1 Takeaway Tips

While the traffic is obviously untargeted, read this comment, it’s good to see that Google are valuing SEOptimise blog posts highly even for reasonably competitive and unrelated keywords.

We just need to figure out how to fufill all of these pizza delivery orders now!

Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

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