Comments on: The Golden Rules of Keyword Research http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html SEO Blog & Search Engine Marketing News Thu, 11 Mar 2010 09:30:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-79770 Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg Tue, 05 Jan 2010 13:14:16 +0000 http://www.seoptimise.com/?p=1744#comment-79770 [...] The Golden Rules of Keyword Research (SEOptimise): Choosing keywords for PPC should not be too difficult, as long as your keywords are relevant, specific, local, smart, sneaky, and flexible. Explanations within. [...] [...] The Golden Rules of Keyword Research (SEOptimise): Choosing keywords for PPC should not be too difficult, as long as your keywords are relevant, specific, local, smart, sneaky, and flexible. Explanations within. [...]

]]> By: Top 30 Internet Marketing Articles of February « Affiliate Marketing Resource http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-51175 Top 30 Internet Marketing Articles of February « Affiliate Marketing Resource Sun, 15 Mar 2009 19:54:36 +0000 http://www.seoptimise.com/?p=1744#comment-51175 [...] The golden rules of keyword research - Rules behind what you should do when performing keyword research. [...] [...] The golden rules of keyword research – Rules behind what you should do when performing keyword research. [...]

]]> By: Online Reputation UK http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-51137 Online Reputation UK Sun, 15 Mar 2009 13:47:54 +0000 http://www.seoptimise.com/?p=1744#comment-51137 Great introductory article. I can not stress enough the importance to small and medium businesses of keeping it local. All of our clients have seen a much greater return when they localize their SEO efforts. Many of them do not have the budgets to compete with the Global Corps so we keep it local and once local is optimized we start looking regional. Being Flexible is right up there with keeping it local and being able to measure the result of your changes. Great introductory article. I can not stress enough the importance to small and medium businesses of keeping it local. All of our clients have seen a much greater return when they localize their SEO efforts. Many of them do not have the budgets to compete with the Global Corps so we keep it local and once local is optimized we start looking regional. Being Flexible is right up there with keeping it local and being able to measure the result of your changes.

]]> By: SEO Singapore http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-50318 SEO Singapore Tue, 10 Mar 2009 16:01:31 +0000 http://www.seoptimise.com/?p=1744#comment-50318 Keywords research is important part of SEO. Many business owners like to rank with more competitive short keyword, they almost forgot about their objective sometime whether is traffic or conversion. Ranked for short and competitive keywords can give you more traffics, but might not high conversion. Ranked for long and niche keywords can give you higher conversion rate. Keywords research is important part of SEO. Many business owners like to rank with more competitive short keyword, they almost forgot about their objective sometime whether is traffic or conversion. Ranked for short and competitive keywords can give you more traffics, but might not high conversion. Ranked for long and niche keywords can give you higher conversion rate.

]]> By: Goran Web http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-49901 Goran Web Sat, 07 Mar 2009 21:07:38 +0000 http://www.seoptimise.com/?p=1744#comment-49901 I like the sneaky point. I like to buy the competitors names as they usually are not very expensive yet they will bring the exact target audience. Great post. As for ethical jewellery I assume you mean, blood diamonds etc. I like the sneaky point. I like to buy the competitors names as they usually are not very expensive yet they will bring the exact target audience. Great post. As for ethical jewellery I assume you mean, blood diamonds etc.

]]> By: Tony Roland http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-48548 Tony Roland Fri, 27 Feb 2009 14:58:19 +0000 http://www.seoptimise.com/?p=1744#comment-48548 Thanks for propelling us forward in our web based advertising. Thanks for propelling us forward in our web based advertising.

]]> By: Ann Vilong http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-48546 Ann Vilong Fri, 27 Feb 2009 14:41:03 +0000 http://www.seoptimise.com/?p=1744#comment-48546 Ethical jewelry stones are cultured in a lab, not mined in a third world country where people are often killed in the quest for getting their fair or not so fair share. Ethical jewelry stones are cultured in a lab, not mined in a third world country where people are often killed in the quest for getting their fair or not so fair share.

]]> By: Short selling stocks http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-48231 Short selling stocks Wed, 25 Feb 2009 07:07:16 +0000 http://www.seoptimise.com/?p=1744#comment-48231 Thanks for the nice tips and I am currently working on a SEO campaign and would like to apply the above suggestions. Thanks for the nice tips and I am currently working on a SEO campaign and would like to apply the above suggestions.

]]> By: MarketingMan http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-48155 MarketingMan Tue, 24 Feb 2009 16:24:24 +0000 http://www.seoptimise.com/?p=1744#comment-48155 I have to agree that if a client micromanages the ppc its a lost cause, they will always end up paying more if they do. best case was this client who was paying 3k per month on google and yahoo and msn now pays 3k just on google because they absolutely cant get their head around why they don't always show up absolute #1 for their given keyword. expense expense expense. their could be a $4 dollar difference in my scenario with this client in being on top of adwords and sometimes on top or second. They read a book or 2 or sspend a year on the phone with us and bingo, they think they can run our company, lol I have to agree that if a client micromanages the ppc its a lost cause, they will always end up paying more if they do. best case was this client who was paying 3k per month on google and yahoo and msn now pays 3k just on google because they absolutely cant get their head around why they don’t always show up absolute #1 for their given keyword. expense expense expense. their could be a $4 dollar difference in my scenario with this client in being on top of adwords and sometimes on top or second. They read a book or 2 or sspend a year on the phone with us and bingo, they think they can run our company, lol

]]> By: Hot Woman London http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-48137 Hot Woman London Tue, 24 Feb 2009 12:46:35 +0000 http://www.seoptimise.com/?p=1744#comment-48137 There is a reason they are called keywords. Getting the right words on your page or on PPC is the key to getting traffic. There is a reason they are called keywords. Getting the right words on your page or on PPC is the key to getting traffic.

]]> By: Charles @ PiggyBankPie.com http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-48035 Charles @ PiggyBankPie.com Mon, 23 Feb 2009 23:53:07 +0000 http://www.seoptimise.com/?p=1744#comment-48035 Good article. Sometimes I think some people just don't realize how much traffic there is for more obscure but highly relevant terms so they just end up bidding on broad keywords such as 'computer'. One extra tip I'd add is to research negative keywords. For example, if you're promoting laptops you'll probably want to add 'repairs', 'batteries' and 'straps' in as negative keywords (along with quite a few others). Good article. Sometimes I think some people just don’t realize how much traffic there is for more obscure but highly relevant terms so they just end up bidding on broad keywords such as ‘computer’.

One extra tip I’d add is to research negative keywords. For example, if you’re promoting laptops you’ll probably want to add ‘repairs’, ‘batteries’ and ’straps’ in as negative keywords (along with quite a few others).

]]> By: Nick Stamoulis http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-48008 Nick Stamoulis Mon, 23 Feb 2009 21:44:27 +0000 http://www.seoptimise.com/?p=1744#comment-48008 Yeah it all stems from keywords. If you don't have the right keywords you are going to go in the wrong direction. Yeah it all stems from keywords. If you don’t have the right keywords you are going to go in the wrong direction.

]]> By: Todd Mintz http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-47959 Todd Mintz Mon, 23 Feb 2009 14:18:26 +0000 http://www.seoptimise.com/?p=1744#comment-47959 For example, if you sell ethical jewellery... What is "ethical jewellery"? :.) For example, if you sell ethical jewellery…

What is “ethical jewellery”? :.)

]]> By: Agent SEO http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-47958 Agent SEO Mon, 23 Feb 2009 14:16:24 +0000 http://www.seoptimise.com/?p=1744#comment-47958 Great article. There have been many times where a client of mine doesn't quite comprehend the keywords they should target, or have misconceptions about what keywords bring traffic. This leaves it up to me to explain most of the points you've brought up in the Golden Rules! Great article. There have been many times where a client of mine doesn’t quite comprehend the keywords they should target, or have misconceptions about what keywords bring traffic. This leaves it up to me to explain most of the points you’ve brought up in the Golden Rules!

]]> By: Jacinta http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-47900 Jacinta Mon, 23 Feb 2009 05:29:29 +0000 http://www.seoptimise.com/?p=1744#comment-47900 Great article, we recently discussed PPC and how it is sometimes misused. People need to understand that all traffic isn't good and to focus on quality traffic not necessarily quantity. Great article, we recently discussed PPC and how it is sometimes misused. People need to understand that all traffic isn’t good and to focus on quality traffic not necessarily quantity.

]]> By: Jim Hobson http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-47888 Jim Hobson Mon, 23 Feb 2009 03:40:38 +0000 http://www.seoptimise.com/?p=1744#comment-47888 Great article. One area where we frequently have to have in depth client consulting is the relationship of competitor keyword research for PPC vs. SEO purposes. We've had clients want their SEO driven at PPC terms, where they find their competitors, and we have to explain that SEO should be geared for terms that PROSPECTS use and PPC terms are always terms where SELLERS want to be found but are not necessarily terms used by PROSPECTS. We then explain how PPC (keywords/phrases) can bolster SEO (keywords/phrases), and increase the breadth of your online exposure. This discussion always includes explaining that while there is some overlap in efforts that the time (cost) required for SEO research is separate from PPC research. And there are always the side conversations on relevance, long tails, etc. And yes, it often takes a LOT of explaining to get clients to "get their head around" the subject matter. The clients that take the time to understand the concepts, and let us do our work unfettered, always see far better results than clients that micro-manage our work. Great article. One area where we frequently have to have in depth client consulting is the relationship of competitor keyword research for PPC vs. SEO purposes. We’ve had clients want their SEO driven at PPC terms, where they find their competitors, and we have to explain that SEO should be geared for terms that PROSPECTS use and PPC terms are always terms where SELLERS want to be found but are not necessarily terms used by PROSPECTS. We then explain how PPC (keywords/phrases) can bolster SEO (keywords/phrases), and increase the breadth of your online exposure. This discussion always includes explaining that while there is some overlap in efforts that the time (cost) required for SEO research is separate from PPC research. And there are always the side conversations on relevance, long tails, etc. And yes, it often takes a LOT of explaining to get clients to “get their head around” the subject matter. The clients that take the time to understand the concepts, and let us do our work unfettered, always see far better results than clients that micro-manage our work.

]]> By: Nik Kamboj http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-47867 Nik Kamboj Sun, 22 Feb 2009 23:27:14 +0000 http://www.seoptimise.com/?p=1744#comment-47867 Thanks for some nice tips. I am currently working on a SEO campaign and would like to apply the above suggestions. Thanks for some nice tips. I am currently working on a SEO campaign and would like to apply the above suggestions.

]]> By: Susan RoAne http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-47865 Susan RoAne Sun, 22 Feb 2009 22:55:18 +0000 http://www.seoptimise.com/?p=1744#comment-47865 As always, great tips. WIll share with my PPC guru. THANKS! As always, great tips. WIll share with my PPC guru. THANKS!

]]> By: robcox (robcox) http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-48545 robcox (robcox) Wed, 31 Dec 1969 23:59:59 +0000 http://www.seoptimise.com/?p=1744#comment-48545 The Golden Rules of Keyword Research ~ http://tinyurl.com/byrwto The Golden Rules of Keyword Research ~ http://tinyurl.com/byrwto

]]> By: Gayak (Gayak) http://www.seoptimise.com/blog/2009/02/the-golden-rules-of-keyword-research.html/comment-page-1#comment-48547 Gayak (Gayak) Wed, 31 Dec 1969 23:59:59 +0000 http://www.seoptimise.com/?p=1744#comment-48547 The Golden Rules of Keyword Research http://tinyurl.com/byrwto The Golden Rules of Keyword Research http://tinyurl.com/byrwto

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