30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources
Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some significant flaws and shortcomings though.

CC Image Credit: Flickr
- Google Analytics can’t track full referers right by itself which is especially a shame in connection with StumbleUpon traffic
- it counts one user as dozens by counting recurring visits as referring ones from the source s/he came from initially
- it barely can see most of Twitter and short URL traffic which only gets noticed as traffic without source (type in traffic)
To name just a few.
For these and other problems there are solutions out there some well known some still quite “underground”. Also there are lots of advanced functions in GA you have to set up first before you can use them.
Most important here are goals which allow you to track conversions in the first place.
Last but not least there are quite a few Greasemonkey scripts that enhance the Google Analytics interface on the client side that is in your browser.
So check out the 30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources:
Tools
- Google Analytics Report Enhancer: Unofficial Google Analytics Blog
- Social Media Metrics Greasemonkey Plugin For Google Analytics – VKI Studios Blog
- Google Analytics Reporting Suite
- Google Analyticator · cavemonkey50.com
- Cool FireFox Plugins to Enhance Google Analytics
Goals & Segments
- How do I set up goals and funnels? – Analytics Help
- Advanced Google Analytics: Conversion Goals (Part One) [WorkHappy.net]
- Setting up Goals in Google Analytics
- Track Google AdSense Clicks via Google Analytics – Free AdSense Tracker : SEO Book.com
- Segment visitors by intention with Google Analytics
- How Many of Your Visits are from iPhones?
- 10 Must Track Google Analytics Goals
Filters
- Google Analytics Hack – obtaining full referring URL, Google Analytics Hack – Full Referal URL
- Linklove » Filters in Google Analytics
- Google Analytics Filters: Helping you Better Segment, Clean, and Understand your Data | .eduGuru
- Track SEO rankings with Google Analytics – Yoast – Tweaking Websites
- Detailed PPC keyword data from Google Analytics
- Keyword Potential*: Pull Keyword Needles Out Of Analytics Haystacks | Local SEO Guide
- How to track Universal Search traffic with Google Analytics
Hacks
- Add Custom List of Search Engines and Other Google Analytics Hacks | Measuring Success
- Twitter & Google Analytics Hack for Shorten URL’s services for Greasemonkey
- The analytics issue with Twitter
- Getting Google Analytics to extract keywords from Google Image searches – Yoast – Tweaking Websites
- Initial Referrer: The missing metric in Google analytics
- Google Analytics Initial Referrer Update
- hackaddict.net: Track Downloads with Google Analytics
- Tracing their Steps: How to track feed subscriber referrals with Google Analytics
- Tracking Clicks with jQuery and Google Analytics | ProDevTips
- Flash Tutorial, How to Track Flash in Google Analytics Using the Google Analytics for Adobe Flash Component (GAforFlash)
- Google Analytics – Multiple Keyword Filters | Zeta Interactive Agency Blog
SEOptimise GA tips
- Google Analytics Tip – How to Find All AdWords Search Queries Triggered from Phrase/Broad Matches | SEOptimise
- Using Google Analytics Advanced Segmentation to Get Proper Ad Scheduling Data
Google Analytics resources lists
- The Huge Collection of Google Analytics Tips
- Google Analytics Plugins, Hacks and Tips Collection | FutureNow’s GrokDotCom
- 8 Awesome Google Analytics Hacks, Tips and Tricks :: Searchlight Digital
- 7 Advanced Google Analytics Tricks
- The Missing Google Analytics Manual | FutureNow’s GrokDotCom
Of course I haven’t tried all of them myself, they’re too many. Those I haven’t tried yet are mostly from trustworthy sources. Just in case they have issues or if you know better Google Analytics tips add them in the comments. They might end up in the list.





March 13th, 2009 at 8:46 am
Great round up guys! I’d consider adding a few mentions about Google Analytics KPIs and you’ve got here quite possibly the ultimate list ;)
March 13th, 2009 at 9:35 am
Great post guys,
There is a lack of education out there for Google Analytics (within Google’s documentation) and getting the most out of it. I’ll be examining this one in depth!
Bookmarked. ;o)
March 13th, 2009 at 10:41 am
great list!
broken link just after the image should be: http://www.seoptimise.com/blog/2008/06/is-google-analytics-cheating-you-use-alternatives.html
thanks for all of these – ‘initial referrer’ hack especially interesting.
dan
March 13th, 2009 at 1:00 pm
[...] 30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources | SEOptimise – Google Analytics is used most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. These free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some significant flaws and shortcomings though. [...]
March 13th, 2009 at 1:08 pm
This is probably the best post I’ve read this year.
Thank you for a shedload of useful stuff.
March 13th, 2009 at 1:26 pm
Good list. I find that although Google Analytics is very self-explanatory, there is so much more that I could be doing. There needs to be more out there to help you squeeze more our of your GA account!
Thanks…
March 13th, 2009 at 1:49 pm
Nice list. Some of these sure will be useful.
March 13th, 2009 at 7:08 pm
Hi
Good list very useful for startups
March 13th, 2009 at 7:34 pm
Thanks Dan for the hint, it seems WordPress is somehow changing internal links from absolute to relative ones resulting in broken internal links each time.
Thanks all for the appreciation!
March 13th, 2009 at 8:52 pm
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March 17th, 2009 at 7:16 am
Bucket full of Information just need to implement it.
March 17th, 2009 at 3:37 pm
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March 19th, 2009 at 10:07 am
Great post guys,
Good list very useful for startups
March 19th, 2009 at 4:26 pm
Great list – thanks Guys. We recently had a phone conference with one of the guys at Google Adwords who showed us some pretty neat filtering tips for tracking e-commerce conversions within the same campaign. From first glances it is difficult to percieve the awesome amount of information you can get from Analytics.
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January 28th, 2010 at 7:01 pm
You can also use this firefox extension to see what tools are running on the browsed sit and what value it’s reporting: https://addons.mozilla.org/en-US/firefox/addon/4001
March 4th, 2010 at 3:14 am
http://tinyurl.com/b5an4t
30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources | SEOptimise
March 29th, 2010 at 5:20 pm
Ok this info really helped .. thanks for sharing ..:)
April 5th, 2010 at 12:52 pm
http://tinyurl.com/b5an4t
30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources | SEOptimise
April 6th, 2010 at 6:53 pm
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April 24th, 2010 at 5:27 am
Great list! Please consider adding Campaignsync to your list. Campaignsync will automatically tag your Microsoft adCenter and Yahoo! Search Marketing campaigns for keyword tracking in Google Analytics. Give it a try and let us know what you think it’s free!
August 31st, 2010 at 1:12 am
We are using google analytics – help us to know the traffic sources, traffic for the particular keyword, sales, goals etc. We have fixed our goal to our order page – very useful to track
Ahsima