In 2020 will social media be more important than search as a marketing channel?


Today is part two in our is social media future proof online poll series.

Yesterday we received an excellent response when asking which social media website is most likely to still be around in 2020? Today’s question is:

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch and has presented at a number of conferences including SMX London, a4uexpo London/Europe and SAScon Manchester.

5 Comments

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  1. Tad Chef says:

    There is no answer to this question. By 2020 search and social will be one. You won’t even talk about social search. Search will always be social and this will be self-evident. People won’t understand that there was a time where search was solely determined by bots and not the wisdom of crowds.

  2. John says:

    I voted for NO – because its still 11 years away and at the speed the net is evolving – there will be new methods, platforms for online marketing.
    Not very long ago – e-mail marketing was hot – but now its a thing of almost history. So is social media today – the hottest technique. But there will be newer platforms in the next few years time.

  3. Nice post. I have used press releases and found them to be effective.

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  1. Is Social Media Future Proof? Online Poll Series - Part 1 | SEOptimise
  2. Is Social Media Future Proof? Here’s the Verdict! | SEOptimise

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