Did you know that there is a whole mobile SEO and mobile Analytics industry on top or underneath the SEO and web analytics offerings we already got used to? I didn’t until this week. I underestimated the mobile Internet and it’s search by and large. I read about the iPhone impact on mobile Internet usage a few times and then forgot about it. Meanwhile others didn’t. It’s time to jump into mobile SEO now more than ever. You won’t be an early adopter of mobile SEO anymore but you’re not too late to the table yet.
Don’t mistake local SEO for mobile SEO. While both overlap, mobile searches are more often local in nature than not, we’re not talking about the same thing here. Local SEO is done for the conventional Web as well while mobile SEO focuses mainly on the users browsing the Web on their mobiles. It sounds logical but some people seemingly mix up the two.
Two weeks ago when I researched the local SEO and search resources list I was overwhelmed with the wide array of available resources. This time it took just a little longer to find the best mobile SEO links for you. While at it I noticed that mobile SEO and analytics are both very much a whole new sphere with a different set of rules. A whole set of new vendors, experts and sources is involved here. Just check out the 30 Mobile SEO & Mobile Analytics Resources list below: You won’t find many names you know already.
Mobile Internet and Search
- Report: Mobile Internet use has reached “critical mass” – Ars Technica
- Omniture Press Detail: Companies Missing Opportunities as Mobile Internet Traffic Increases
- Characteristics of the Top 100 Mobile Search Queries at AT&T | Natural Search & Mobile SEO Blog
Mobile SEO Blogs
Mobile SEO Best Practices and Ranking factors
- Mobile SEO Best Practices | mobiThinking
- Mobile SEO Myths Exposed
- Transcript of Scott Huffman Presentation on Mobile Search at Google Searchology 2009 | Natural Search & Mobile SEO Blog
- SEOmoz | Mobile Search Ranking Factors (Clue – One Normal SEO Factor is Missing)
- Interview with Aaron Wall on Mobile Search – Interviews – Mobile Maven
- Less is not more in Mobile SEO: Two Worst Practices to Avoid | Natural Search & Mobile SEO Blog
- Mobile Search: Why link based algorithms are useless
Mobile Web Design
- Simple Web Design And Discoverability Are Keys To Mobile SEO
- The Rise of Smartphones – Optimizing Websites for Mobile SEO | Blue Fountain Media Blog
- Building Mobile Friendly Websites: A Google Presentation @ SEO Principle
- Designing for the Mobile Web [Design Principles]
- How to make your website mobile friendly
- How to Kick Ass with a Mobile Website
iPhone SEO
Mobile Analytics
- Top 9 Mobile Browsers | StatCounter Global Stats
- Web Analysis, Behavioral Targeting and Advertising: Mobile Analytics
- Free Mobile Analytics | Mobilytics
- Mobile Analytics | Bango.com
- Mobile Analytics | AdMob
- Mobile Analytics for Content Publishers – Amethon Solutions
- Mobile Analytics – Localytics
- Mobile Analytics by Percent Mobile
- Mobile Analytics Service | Services | Openwave
- The Truth about Mobile Analytics
Other Mobile SEO Resources
- Adding a mobile site to Google – Webmasters/Site owners Help
- Get your WordPress blog mobile ready | Web Marketing and SEO Blog
Mobile analytics face several major obstacles in tracking users. Thus it seems many specialized companies have sprung up to deal with that. At the same time some established vendors attempt to get a share of the market. As of now none of them seems to have become the dominant force. Mobile SEO is not really that wide spread yet. As you can see I only list 2 mobile SEO blogs. I’ve seen a few more but I wasn’t convinced.
Did I miss something? I bet I did! As always you are welcome to add more valuable mobile SEO resources to the list! They can be your own as well. Just try not to ad your sales pages. SEOptimise is a SEO company too so we don’t directly advertise for others!
Great list! Thanks for helping to spread the word about mobile-specific SEO!
For as many analytics companies that have been “consolidated” in the past few years, the market is now becoming even more niche. Analytics isn’t always easy, but it doesn’t have to be hard. Mobile certainly has it’s unique challenges. I promise- “Time on Site” is not the best KPI for mobile usage or Mobile SEO. I recently posted a blog on “action orented metrics” that’s related: http://bit.ly/sR5hi
Cool article. I love that more people are beginning to talk about Mobile SEO! Thanks for the mention! FYI – if you visit Rank-Mobile.com now you may be a bit underwhelmed – I am in the midst of a redesign, so come back in a month or so to see the changes!
CK
Motally (www.motally.com) has a very compelling offering. They have a free version and their underlying technology architecture is among the best of the mobile analytics platforms available.
You completely missed motally! It’s the most complete mobile analytics platform out there…the free version is a great way to compare it to Bango, Mobilytics, AdMobor your vendor’s service. You’ll see a drastic difference in the accuracy and level of analysis available.
WOW! What an intense list…Thanks for the sources I will be giving them a try in the next few days.
Motally (www.motally.com) has a great mobile analytics solution with a free version for up to 5 million pageviews/month. It’s easy to use; just cut and paste a few lines of code in a common header or footer and Motally does the rest. You’ll get accurate data on page views, sessions, and unique users. You can even track specific events or do funnel analysis. Reports are easy to read and you can receive them through automated emails or log on to export them directly to you computer.
You’ve got my pingback!
I know you wrote this a few months ago … but this was the first and only place that I found this kind of resource. I used it as the base of my research before I published the list of Mobile Analytics Providers over at my blog.
Thanks,
Jose
There is now also a possibility to track mobile usage in Google analytics: http://tips4php.net/2010/05/finally-statistics-for-your-mobile-site-in-google-analytics/
Hi, like many other posts, I’d like to add a Mobile Analytics tool, AT Internet
Measuring over a billion pages views per month in Europe and North America, new iPhone app is out too