Comments on: Twitter Friday: hashtag Marketing vs Spam vs Censorship

By: Social Media Commando

Social Media Commando — Wed, 22 Jul 2009 20:58:44 +0000

Jumping the Shark…

It’s true the marketing mavens hyped (maybe over-hyped) Twitter and so they could promote their own messages, but their own messages are vulnerable when the spamming gets out of hand.

Consider TiVo. An entire business created out of the desire to avoid disruptive, intrusive marketing!

Twitter already has its own version of TiVo to some extent. Consider that most Tweeters use third party Apps to share (sorry, Tweet) now. What marketers may miss is that these apps aren’t just for organization of friends and topics, they’re filtration systems.

When any SocMed utility becomes too disruptive the coders get to work on blocking the noise so we can enjoy the signals more. In that sense it doesn’t really matter if Twitter adds a line of code to their Trending Topics formula. The trending addicts are mostly marketers and fame seekers. Content junkies will turn on their filters (TweetDeck, anyone?) and resume life on Twitter as normal.

p.s. This is a great article on a fantastic site. I enjoy reading the blog and hope to make meaningful contributions via my comments. Cheers!

By: The billboard that bleeds when it rains, and other stories « Qubemedia’s Weblog

Wed, 08 Jul 2009 13:53:58 +0000

[...] Twitter: hashtag Marketing vs Spam vs Censorship [...]

By: Twitter Friday: hashtag Marketing vs Spam vs Censorship | SEOptimise | Twitter Bootcamp

Wed, 08 Jul 2009 09:08:22 +0000

[...] Continue reading here: Twitter Friday: hashtag Marketing vs Spam vs Censorship | SEOptimise [...]

By: Moonfruit Twitter Campaign Analyis | Social Media Guidelines

Moonfruit Twitter Campaign Analyis | Social Media Guidelines — Wed, 08 Jul 2009 03:23:41 +0000

[...] @spam 100 times. The original offending Tweep can then also be traced and suspended. Similarly, Tad Chef suggests a simple query: “If hashtag mentions more than 3 times by same user on same day delete [...]

By: Tom Planer

Tom Planer — Tue, 07 Jul 2009 08:19:26 +0000

Very interesting article. Hashtag marketing and running competitions on twitter is quite intriguing, especially when prizes are involved. I saw a campaign run by size? (the JD sports owned trainer store) the other day where in order to win a prize you had to be one of the first 20 people to send a tweet to @sizeupdates. In the old days of twitter, this would have had a viral effect, but now it is difficult for users to see their friends tweets to other users without going to their actual twitter page.
It would be interesting to know if they were aware of this before they set up the competition. No hashtags involved meant no trending topics coverage, and first 20 users means the competition is over within 5 minutes of starting. Was this a way to get new customers and followers or simply a reward for already following them on Twitter?

By: marcmunier (Marc Munier)

marcmunier (Marc Munier) — Tue, 07 Jul 2009 07:56:34 +0000

RT: @Prycie: http://tinyurl.com/noujhd how 2 a hashtag campaign Loving the @Prycie tweets today

By: prycie (Catherine Pryce)

prycie (Catherine Pryce) — Tue, 07 Jul 2009 07:41:38 +0000

http://tinyurl.com/noujhd how 2 a hashtag campaign

By: Twitter-Marketing Extrem: Moonfruit | moritzhanebeck.de

Twitter-Marketing Extrem: Moonfruit | moritzhanebeck.de — Tue, 07 Jul 2009 00:33:53 +0000

[...] Update: Twitter scheint jetzt gegen Moonfruit vorgegangen zu sein. Nachdem Moonfruit aus den Top-Themen herausgenommen wurde beendet das britische Unternehmen die umstrittene Marketing-Aktion. Twitter äußerte sich nicht zu dem Thema. Das Ende des Hashtag-Marketings? [...]

By: japple (Jeff Nijsse)

japple (Jeff Nijsse) — Mon, 06 Jul 2009 17:12:49 +0000

Another #moonfruit tweet?? Uh-oh, I’m playing right into their hands… http://tinyurl.com/noujhd So whos smarter after all?

By: searchpanda (Annabel Hodges)

searchpanda (Annabel Hodges) — Mon, 06 Jul 2009 16:21:00 +0000

@EdHudson it was a twitter hashtag comp – an example of good twitter usage. info here: http://tinyurl.com/noujhd

By: annuartist (Annu Bhasin)

annuartist (Annu Bhasin) — Mon, 06 Jul 2009 15:28:27 +0000

Twitter Friday: hashtag Marketing vs Spam vs Censorship http://tinyurl.com/noujhd

By: kevgibbo (Kevin Gibbons)

kevgibbo (Kevin Gibbons) — Mon, 06 Jul 2009 14:43:35 +0000

RT @seoptimise: New post from @onreact_com hashtag Marketing vs Spam vs Censorship http://tinyurl.com/noujhd

By: seoptimise (SEOptimise)

seoptimise (SEOptimise) — Mon, 06 Jul 2009 14:42:00 +0000

New post from @onreact_com hashtag Marketing vs Spam vs Censorship http://tinyurl.com/noujhd