Comments on: Marketing to women on the World Wide Web http://www.seoptimise.com/blog/2009/08/marketing-to-women-on-the-world-wide-web.html SEO Blog & Search Engine Marketing News Mon, 06 Sep 2010 15:52:53 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: KoKo Beauty Salon | Wakefield | Leeds http://www.seoptimise.com/blog/2009/08/marketing-to-women-on-the-world-wide-web.html#comment-75410 KoKo Beauty Salon | Wakefield | Leeds Thu, 27 Aug 2009 17:31:50 +0000 http://www.seoptimise.com/?p=2768#comment-75410 An interesting article and has certainly made me re-think my strategy for marketing my website http://www.koko-beauty.co.uk, which is targeted 100% towards women. Della's comment regarding 70% of women are influenced by customer reviews will definitely increase my efforts in getting response in this area. The question is however, how do you filter out the REAL reviews? Sites such as tripadvisor are prone in my experience to fake reviews, submitted by competitors in a vain attempt to hinder the success of others. An interesting article and has certainly made me re-think my strategy for marketing my website http://www.koko-beauty.co.uk, which is targeted 100% towards women. Della’s comment regarding 70% of women are influenced by customer reviews will definitely increase my efforts in getting response in this area. The question is however, how do you filter out the REAL reviews? Sites such as tripadvisor are prone in my experience to fake reviews, submitted by competitors in a vain attempt to hinder the success of others.

]]> By: Sophie Dennis http://www.seoptimise.com/blog/2009/08/marketing-to-women-on-the-world-wide-web.html#comment-74835 Sophie Dennis Wed, 05 Aug 2009 11:07:59 +0000 http://www.seoptimise.com/?p=2768#comment-74835 Bruce & Delia: I was really addressing Libby, the original article author, but thank you for your reply and the links. I've now found the BlogHer.com study which looks very interesting and will have a look at She-conomy.com. Bruce & Delia: I was really addressing Libby, the original article author, but thank you for your reply and the links. I’ve now found the BlogHer.com study which looks very interesting and will have a look at She-conomy.com.

]]> By: Delia Passi http://www.seoptimise.com/blog/2009/08/marketing-to-women-on-the-world-wide-web.html#comment-74822 Delia Passi Wed, 05 Aug 2009 02:40:19 +0000 http://www.seoptimise.com/?p=2768#comment-74822 Sophie, great observations and your position that websites and marketing collateral should be inclusive is an excellent point. As the author of Winning the Toughest Customer; the Essential Guide to Selling to Women, I can assure your readers that there is an abundance of statistics to back the statement that women are more inclinded to trust the comments of her peers than a corporate statement. Actually over 70% of women are influenced by consumer reviews. Just ask a woman who has shopped on Zappos or Overstock and she'll be quick to share a story on how she was so glad she took the advice of a consumer comment to go up one size. So take heart marketers that women are gatherers, so a site that is content rich will most likely draw her attention. Sophie, great observations and your position that websites and marketing collateral should be inclusive is an excellent point. As the author of Winning the Toughest Customer; the Essential Guide to Selling to Women, I can assure your readers that there is an abundance of statistics to back the statement that women are more inclinded to trust the comments of her peers than a corporate statement. Actually over 70% of women are influenced by consumer reviews. Just ask a woman who has shopped on Zappos or Overstock and she’ll be quick to share a story on how she was so glad she took the advice of a consumer comment to go up one size.

So take heart marketers that women are gatherers, so a site that is content rich will most likely draw her attention.

]]> By: Bruce Johnston http://www.seoptimise.com/blog/2009/08/marketing-to-women-on-the-world-wide-web.html#comment-74817 Bruce Johnston Tue, 04 Aug 2009 21:58:27 +0000 http://www.seoptimise.com/?p=2768#comment-74817 Sophie; I'm not sure to whom you are directing the questions so I will take a shot. Please open the article I reference and you will see statistics supporting the attraction blogging and blogs have for women. the data was supplied from a Blogher and Compass Partners Study conducted in early 2009. A great source of data pertaining to women and social media, designed for men is provided at www.sheconomy.com. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama and has created this site. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. On her site there is an article that addresses women and blogging and provides links to the two studies I mention above and two others. Hope this helps. Bruce Sophie;

I’m not sure to whom you are directing the questions so I will take a shot. Please open the article I reference and you will see statistics supporting the attraction blogging and blogs have for women. the data was supplied from a Blogher and Compass Partners Study conducted in early 2009.

A great source of data pertaining to women and social media, designed for men is provided at http://www.sheconomy.com. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama and has created this site. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. On her site there is an article that addresses women and blogging and provides links to the two studies I mention above and two others.

Hope this helps.

Bruce

]]> By: Sophie Dennis http://www.seoptimise.com/blog/2009/08/marketing-to-women-on-the-world-wide-web.html#comment-74810 Sophie Dennis Tue, 04 Aug 2009 18:46:43 +0000 http://www.seoptimise.com/?p=2768#comment-74810 Interesting post, but I'd have liked to see some stats and research to back up statements like "female visitors appreciate attractive pages much much more" and "A female reader will prefer to trust their fellow consumers rather than the company message". Many of the points ring true for me anecdotally and from personal experience, but I find male clients reluctant to trust vague assertion especially when making a case for them spending more money (!). You mention Nielsen stats and other research. Where can we find this hard data? Interesting post, but I’d have liked to see some stats and research to back up statements like “female visitors appreciate attractive pages much much more” and “A female reader will prefer to trust their fellow consumers rather than the company message”. Many of the points ring true for me anecdotally and from personal experience, but I find male clients reluctant to trust vague assertion especially when making a case for them spending more money (!).

You mention Nielsen stats and other research. Where can we find this hard data?

]]> By: Bruce Johnston http://www.seoptimise.com/blog/2009/08/marketing-to-women-on-the-world-wide-web.html#comment-74800 Bruce Johnston Tue, 04 Aug 2009 12:47:05 +0000 http://www.seoptimise.com/?p=2768#comment-74800 Chris; I couldn't agree more and a blog I wrote in April, Women & Blogging - A Perfect Match - http://budurl.com/lyt4 - supports your position of this important but overlooked demographic. Bruce Chris;

I couldn’t agree more and a blog I wrote in April, Women & Blogging – A Perfect Match – http://budurl.com/lyt4 – supports your position of this important but overlooked demographic.

Bruce

]]> By: Knoxville Website Design http://www.seoptimise.com/blog/2009/08/marketing-to-women-on-the-world-wide-web.html#comment-74796 Knoxville Website Design Tue, 04 Aug 2009 11:30:23 +0000 http://www.seoptimise.com/?p=2768#comment-74796 Excellent points Libby. 2 of the points you made really stand out to me and that is Increase onsite socialising and Grow your user-generated content. If you can accomplish those 2 things, you're well on your way. Excellent points Libby. 2 of the points you made really stand out to me and that is Increase onsite socialising and Grow your user-generated content. If you can accomplish those 2 things, you’re well on your way.

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