The press coverage of the cervical cancer jab has been unpleasant to watch and brought back memories of the MMR vaccine hysteria.
Although the press may regret the damage they have (once again) done, the Google results could remain filled with flawed information for a long time because of this.
Some of the dangerous articles have been exceptionally popular and, of course, those people who believe in a big pharma conspiracy have been linking to them and driving them up in the search engine results pages.
Well, one SEO professional has had a pretty good idea. Writing for Econsultancy (an industry source Kevin often writes for), Malcolm Coles suggests we try to boost the NHS’s ranking by linking to it within posts like this.
I don’t know if a few SEO bloggers can make enough of a difference and I urge the NHS to review its optimisation efforts. However, if linking to official pages using phrases like cervical cancer immunisation has a chance of helping, then I’m happy to try.
Do take Malcom’s suggestions on board and link to these pages using relevant phrases, as I have done here.
Let’s not see another wave of youngsters missing out on an important preventative treatment.