Comments on: Nine reasons why your viral campaigns aren’t working http://www.seoptimise.com/blog/2009/11/nine-reasons-why-your-viral-campaigns-arent-working.html?utm_source=rss&utm_medium=rss&utm_campaign=nine-reasons-why-your-viral-campaigns-arent-working SEO Blog & Search Engine Marketing News Fri, 10 Feb 2012 15:42:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sophie Bifield http://www.seoptimise.com/blog/2009/11/nine-reasons-why-your-viral-campaigns-arent-working.html#comment-76688 Sophie Bifield Mon, 09 Nov 2009 20:08:24 +0000 http://www.seoptimise.com/?p=3091#comment-76688 Lots of companies are still having a hard time moving away from traditional marketing/advertising methods...by overprotecting a brand and trying to control the message consumers receive on the web, companies are running into issues and claiming social media doesn't work...well no, it won't...Social media is a conversation not a push method of selling and advertising. Lots of companies are still having a hard time moving away from traditional marketing/advertising methods…by overprotecting a brand and trying to control the message consumers receive on the web, companies are running into issues and claiming social media doesn’t work…well no, it won’t…Social media is a conversation not a push method of selling and advertising.

]]> By: Gareth http://www.seoptimise.com/blog/2009/11/nine-reasons-why-your-viral-campaigns-arent-working.html#comment-76668 Gareth Sat, 07 Nov 2009 18:06:03 +0000 http://www.seoptimise.com/?p=3091#comment-76668 It will be interesting to see how viral marketing develops? I think the best ones are those which mix completely different circumstances but make them work. Things that shouldn't go together but do. It will be interesting to see how viral marketing develops? I think the best ones are those which mix completely different circumstances but make them work. Things that shouldn’t go together but do.

]]> By: raxraxrax.com » Blog Archive » links for 2009-11-06 http://www.seoptimise.com/blog/2009/11/nine-reasons-why-your-viral-campaigns-arent-working.html#comment-76643 raxraxrax.com » Blog Archive » links for 2009-11-06 Sat, 07 Nov 2009 00:11:17 +0000 http://www.seoptimise.com/?p=3091#comment-76643 [...] Nine reasons why your viral campaigns aren’t working Unsurprisingly, most companies do try to launch viral marketing campaigns for their products, but give up due to a either a poor approach to viral marketing, or the lack of scalable ROI results. (tags: viral marketing) [...] [...] Nine reasons why your viral campaigns aren’t working Unsurprisingly, most companies do try to launch viral marketing campaigns for their products, but give up due to a either a poor approach to viral marketing, or the lack of scalable ROI results. (tags: viral marketing) [...]

]]> By: Jason http://www.seoptimise.com/blog/2009/11/nine-reasons-why-your-viral-campaigns-arent-working.html#comment-76639 Jason Fri, 06 Nov 2009 22:02:22 +0000 http://www.seoptimise.com/?p=3091#comment-76639 <blockquote> The most successful viral marketing campaigns are not those that directly try to sell a product, or create leads. Instead, it should be used to create a buzz about your product, or brand. This will indirectly increase interest in your products or brand. </blockquote> This has to be the most important point and is probably the reason why many campaigns fail. Brands should avoid buying into viral for the wrong reasons. It's equally important to define the success criteria at the outset. Good post though.

The most successful viral marketing campaigns are not those that directly try to sell a product, or create leads. Instead, it should be used to create a buzz about your product, or brand. This will indirectly increase interest in your products or brand.

This has to be the most important point and is probably the reason why many campaigns fail. Brands should avoid buying into viral for the wrong reasons. It’s equally important to define the success criteria at the outset. Good post though.

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