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	<title>Comments on: 10 PPC Predictions for 2010</title>
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	<description>SEO Blog &#38; Search Engine Marketing News</description>
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		<title>By: 2010 Predictions &#8211; How Well Did I Do? &#124; SEOptimise</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-94863</link>
		<dc:creator>2010 Predictions &#8211; How Well Did I Do? &#124; SEOptimise</dc:creator>
		<pubDate>Tue, 07 Dec 2010 12:55:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-94863</guid>
		<description>[...] year I made 10 predictions for PPC in 2010. I got a few of the more obvious things right, and few things wrong and I completely failed to [...]</description>
		<content:encoded><![CDATA[<p>[...] year I made 10 predictions for PPC in 2010. I got a few of the more obvious things right, and few things wrong and I completely failed to [...]</p>
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	<item>
		<title>By: ya_kenzou (Kenzou Yamada)</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-79430</link>
		<dc:creator>ya_kenzou (Kenzou Yamada)</dc:creator>
		<pubDate>Wed, 23 Dec 2009 11:06:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-79430</guid>
		<description>10 PPC Predictions for 2010 http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html</description>
		<content:encoded><![CDATA[<p>10 PPC Predictions for 2010 <a href="http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html" rel="nofollow">http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html</a></p>
]]></content:encoded>
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	<item>
		<title>By: seolondon</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-79401</link>
		<dc:creator>seolondon</dc:creator>
		<pubDate>Tue, 22 Dec 2009 17:12:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-79401</guid>
		<description>Hopefully rising CPCs will lead to businesses tightening their keywords so more relevant ads are delivered to searchers. Will be fun finding out how many of these you&#039;re right about!</description>
		<content:encoded><![CDATA[<p>Hopefully rising CPCs will lead to businesses tightening their keywords so more relevant ads are delivered to searchers. Will be fun finding out how many of these you&#8217;re right about!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The 12 Days of Christmas &#8211; SEO Agency Edition &#124; SEOptimise</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-79387</link>
		<dc:creator>The 12 Days of Christmas &#8211; SEO Agency Edition &#124; SEOptimise</dc:creator>
		<pubDate>Tue, 22 Dec 2009 07:58:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-79387</guid>
		<description>[...] Be ready to adapt the campaign for game changing rules or if conversion falls off [...]</description>
		<content:encoded><![CDATA[<p>[...] Be ready to adapt the campaign for game changing rules or if conversion falls off [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Richard Fergie</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-79288</link>
		<dc:creator>Richard Fergie</dc:creator>
		<pubDate>Fri, 18 Dec 2009 16:08:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-79288</guid>
		<description>@jess I find the theory and strategy of SEO interesting. The actual writing about keywords I find pretty boring. I&#039;m not trying to start SEO vs. PPC all over again, just saying that I prefer one when you prefer the other.

@Paul Excellent point about the self-regulating market and shrinking margins. &quot;Complete marketing environment&quot; is a good way to describe the de-siloing of marketing activities</description>
		<content:encoded><![CDATA[<p>@jess I find the theory and strategy of SEO interesting. The actual writing about keywords I find pretty boring. I&#8217;m not trying to start SEO vs. PPC all over again, just saying that I prefer one when you prefer the other.</p>
<p>@Paul Excellent point about the self-regulating market and shrinking margins. &#8220;Complete marketing environment&#8221; is a good way to describe the de-siloing of marketing activities</p>
]]></content:encoded>
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	<item>
		<title>By: imfernando ( Fernando Herrera)</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-79264</link>
		<dc:creator>imfernando ( Fernando Herrera)</dc:creator>
		<pubDate>Thu, 17 Dec 2009 19:17:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-79264</guid>
		<description>RT &lt;a rel=&quot;nofollow&quot; href=&quot;http://twitter.com/chicaseo&quot;&gt;@chicaseo&lt;/a&gt;: 10 PPC Predictions for 2010 http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html</description>
		<content:encoded><![CDATA[<p>RT <a rel="nofollow" href="http://twitter.com/chicaseo">@chicaseo</a>: 10 PPC Predictions for 2010 <a href="http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html" rel="nofollow">http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html</a></p>
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	<item>
		<title>By: chicaseo (milagroseo)</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-79263</link>
		<dc:creator>chicaseo (milagroseo)</dc:creator>
		<pubDate>Thu, 17 Dec 2009 19:02:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-79263</guid>
		<description>10 PPC Predictions for 2010 http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html</description>
		<content:encoded><![CDATA[<p>10 PPC Predictions for 2010 <a href="http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html" rel="nofollow">http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html</a></p>
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	</item>
	<item>
		<title>By: Paul Goonoo</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-79259</link>
		<dc:creator>Paul Goonoo</dc:creator>
		<pubDate>Thu, 17 Dec 2009 16:02:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-79259</guid>
		<description>Some good points, particularly 1 &amp; 3.

CPC&#039;s will increase, regardless of PPC being a self regulating market (only pay what a click is worth) we will all have to work on slimmer margins.

Conversion attribution should be on everyone&#039;s agenda, and will be the only way to grow businesses that are becoming more reliant on online as a complete marketing environment.</description>
		<content:encoded><![CDATA[<p>Some good points, particularly 1 &amp; 3.</p>
<p>CPC&#8217;s will increase, regardless of PPC being a self regulating market (only pay what a click is worth) we will all have to work on slimmer margins.</p>
<p>Conversion attribution should be on everyone&#8217;s agenda, and will be the only way to grow businesses that are becoming more reliant on online as a complete marketing environment.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jess</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-79257</link>
		<dc:creator>Jess</dc:creator>
		<pubDate>Thu, 17 Dec 2009 15:30:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-79257</guid>
		<description>Paid search is great for financially manageable ad campaigns and in my opinion more effective then banner ads, but me personally, i find organic SEO to be much more rewarding and fun, i mean seriously, who actually likes bidding on keywords, I would rather be writing about them!</description>
		<content:encoded><![CDATA[<p>Paid search is great for financially manageable ad campaigns and in my opinion more effective then banner ads, but me personally, i find organic SEO to be much more rewarding and fun, i mean seriously, who actually likes bidding on keywords, I would rather be writing about them!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: westcomlondon (WESTCOM LONDON)</title>
		<link>http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html#comment-79256</link>
		<dc:creator>westcomlondon (WESTCOM LONDON)</dc:creator>
		<pubDate>Thu, 17 Dec 2009 13:41:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.seoptimise.com/?p=3444#comment-79256</guid>
		<description>10 PPC Predictions for 2010 http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html</description>
		<content:encoded><![CDATA[<p>10 PPC Predictions for 2010 <a href="http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html" rel="nofollow">http://www.seoptimise.com/blog/2009/12/10-ppc-predictions-for-2010.html</a></p>
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