Claiming a Twitter profile name seems to be the new domain squatting, so I thought it would be interesting to see how many top brands have claimed what would be their first choice Twitter handle.
Image credit: Flickr
So for example, Sky would presumably like to have claimed twitter.com/sky – but missed out on this to another user.
This graph compares which industries have the largest percentage of brands that do not own their branded twitter domain name. Almost all of the motor industry brands we looked at hadn’t registered their brand’s twitter domain.
Here’s a list of 50 very well-known high-street and UK/Worldwide brands, many of these are using Twitter but none of these have claimed their exact brand name as their Twitter URL’s:
- http://twitter.com/Tesco – Account suspended
Of the high-street brands reviewed, the only ones who seemed to be quick enough to secure their brand name were Sainsburys, Ford, Microsoft, Nescafe and Google. There’s probably loads more brands (in addition to the big brands mentioned such as John Lewis, Asos etc) who have the same problem, perhaps Twitter should start doing something about making it more easier for this brands to claim their profiles – especially when the holder is an inactive user.