This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them.

How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with them?

• In case your web designer thinks web design is about fancy graphics, flashy animations and cool homepages s/he isn’t an expert.
• In case your SEO consultant speaks about meta tags, PageRank and keyword density all the time s/he isn’t an expert.
• In case your social media expert advises you to gain more Twitter followers using an autopilot tool, to submit your site to hundreds of social media sites or has no flagship blog s/he isn’t an expert either.

These people won’t be able to make proper use of these resources.

In contrast highly skilled specialists of all the three industries, web design, SEO and social media speak about conversions and ROI all the time.

Some talk too much, like I tend to sometimes and don’t practice what they preach but this time the list is directly related to my quest for improving conversions of this blog here.

So let me share what I have found out in the recent 10 months.

For starters: Read our two CRO resources we provided earlier:
12 Indispensable Readability Measures to Increase Conversions
30 Simple Ways of Improving Bounce Rate and Conversion Rate

I sorted the resources according to their main focus:

CRO/Conversion Rate Optimization

• 7 Steps to Improving Conversion Rates
• How To Create High-Converting Landing Pages
• Increasing Website Conversions: How Categorization, Personalization, and Choice Limitation Can Increase Sales
• How to Increase Conversions on any Website in 45 Minutes
• 11 Ways to Influence People Online and Make Them Take Action
• BruceClay – 21 Secrets of Top Converting Websites
• A simple multivariate testing strategy that produced a 367% increase in number of free software downloads
• Landing Page Types
• 10 must-read scientific research papers on conversion rate optimization

SEO

• The SEO vs. Conversion Rate Debate Shouldn’t Exist
• Conversion Rate Optimisation for SEO
• Short Vs. Long Tail: Which Search Queries Perform Best?
• SEO Benchmarks and KPI | Web Analytics | Conversions
• The Definitive How-To Guide For Conversion Rate Optimization
• Which Pages Should You Try and Optimise for Conversions?

Social Media

• Top 5 Misconceptions about How Social Media traffic Converts
• Your Customers Don’t Want to be Your Friend
• Are You Making These 5 Social Measurement Mistakes?
• How to Measure Social Media Marketing Performance
• The Social Media Conversion Scale
• 3 Examples of Real World Social Media Conversion (and ROI)
• Small Biz Lead Gen Surges with Social
• How Social Media Improves Lead Conversions

Web Design

• An Introduction to Website Split Testing
• Call to Action Buttons: Examples and Best Practices
• 5 Kinds of Blog Posts That Attract Clients
• Convert More Leads With a Cleaner Website
• Increase Your Income With Google Adsense
• 7 Form Factors to Increase Conversions

Ecommerce

• Average Ecommerce Conversion Rates
• Stopping Shopping Cart Abandonment
• 10 Steps To A More Usable Ecommerce Website

Tools

• Testing WordPress-to-Lead for Salesforce CRM Plugin
• Conversion Rate Optimization (CRO): How to Increase Conversion Rates
• First Ecommerce Conversion Optimization Software: Pii
• Visual Website Optimizer – A/B Testing | Multivariate Testing | Landing Page Optimization
• What is Stuffed Tracker? / Stuffed Tracker
• KISSmetrics
• 55 Google Website Optimizer Tips and Tricks

Analytics

• 20 Fantastic Usability & Conversion Analysis Tools
• 3 Easy Steps to Analyze the Impact of Universal Search
• The Power of Customer Reviews
• Calculate Customer Lifetime Value (LTV)
• Why Conversions Can Be a Messy SEO Metric
• Conversion Goals and Events in Google Analytics: What’s The Difference and When To Use Them
• How to Track Twitter Clicks and Get Conversion Data

Of course several of these conversion optimization resources fit in more than one category. Also take note that the term CRO is still quite new and some people drop the “rate” and say conversion [rate] optimization instead. They refer to the same discipline though.

Do you know other CRO resources you can’t find on this list? Add them in the comment section. They can be your won as well. As always the best ones may end up in the post or in my next post. A5XD3SV6KA6X

Tags: conversion optimization, conversion rate optimization, conversions, cro, resources
Posted in online marketing, seo, social media, website analytics |