Social Media for Online Reputation – Kevin Gibbons, SMX London


Today’s sessions at day two of SMX London are focused around social media and analytics/conversions. My presentation looked at online reputation, largely from a social media perspective.

I’ve shared the slides from this below:

If anyone’s interested in the online consumer stats, here’s the research from Nielsen. There’s also some great recap posts on the session here:

I’ll try and do an overview post to cover this in more detail too, but if you have any questions please let me know in the comments.

Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

16 Comments

Got something to say? Feel free, I want to hear from you! Leave a Comment

  1. RT @seoptimise Social Media for Online Reputation – Kevin Gibbons, SMX London http://bit.ly/d1xzIr

  2. Kevin,
    I wondered what you said about Google Suggest in this presentation. Are you saying “look out” as in pay attention or as a warning?
    Thanks
    Janet

  3. Kevin Gibbons says: (Author)

    Hi Janet – both!

    I looked at Google Suggest as a huge potential risk to online reputation – suggesting a couple of methods to try and influence this too (will try and explain in a blog post).

Trackbacks for this post

  1. SMX London – Links To Presentations And Round-Up Round-Up | Optimise - Digital Marketing And SEO
  2. SMX Advanced 2010 – Best of Seattle & London | SEOptimise

Leave a Comment

Let us know your thoughts on this post but remember to play nicely folks!