I’ve just noticed some trending topics on Twitter are currently being labelled as “Top Tweet”. See the top three listings here for a query on the currently trending topic #celebritytwitterpasswords:
A problem with Twitter search and real-time search, has been the fact that quantity is valued over quantity. This means that the latest tweet appears, rather than the best or most relevant.
It looks like this is the latest update from Twitter as they are now starting to develop their Top Tweets algorithm to improve the quality of highlighted tweets. The Top Tweets which are appearing almost act as forum sticky posts – ensuring that the most retweeted tweets appear at the top of the list.
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
Top Tweets does improve the quality of both trending topics and other search results. But it’s also a great way to introduce Twitter users to the idea of having ‘sticky’ Tweets at the top of these results.
http://www.blindfiveyearold.com/top-tweets-is-a-trojan-frog
It’s no mistake that Top Tweets were launched at the same time as Promoted Tweets, that they function in the same way or that they look nearly identical.
The top tweets are not being updated. The trending topics are not even working right half of the time. You need to have a timed system to checks the top tweets hourly. This slows my follower count. This is an important part of this business. Can’t be flawed.