Comments on: Use Google Analytics custom segments to audit and improve search marketing

By: Search Term Categorisation in Google Analytics | Web analytics consultancy and expert Google analytics | L3 Analytics

Thu, 19 May 2011 12:24:13 +0000

[...] are numerous blog posts out there describing how you can track brand search terms using Filters or create Advanced Segments for brand and non-brand search terms. This is usually done through the use of often quite simple Regular Expressions as demonstrated [...]

By: Alaress Web Design

Alaress Web Design — Tue, 12 Oct 2010 05:19:49 +0000

I had some serious issues today using advanced segments as I was attempting to create a segment thateExcluded organic visitors searching for the client’s company name and any miss-spelt version and direvitives of their name. I came into the problem that I was unable to create more than 20 “and” or “or” joins, but needed to exclude 46 keywords. I ended up using the “does not match regular expression” clause and dumped all the keywords into this field seperated by the pipe and escaping any special characters. This might help someone.

Any ways thanks for the post.

Sean.

By: Cubeworks blog – digital opinion & insight » Blog Archive » Waking up to Google Instant

Thu, 09 Sep 2010 08:42:37 +0000

[...] Using Google Analytics to segment and filter – test for the impact across channels and between brand and non-brand [...]

By: make cash online

make cash online — Sat, 12 Jun 2010 03:22:54 +0000

3. Make your channel a little nicer than just default and you will probably get some viewers/subscribers.

By: Mark Hannant

Mark Hannant — Tue, 08 Jun 2010 12:51:58 +0000

It’s worth noting that you need to use the regular expression below to ensure you capture exact matches of your brand term variations.

^brand$|^my brand$|^another brand variation$

By: Reklama Internete

Reklama Internete — Mon, 07 Jun 2010 17:28:12 +0000

well the segments are really good, when you can’t put the code to a website.

By: Three questions for budget holders to ask every month, week or day about the performance of of their search marketing > Smart Insights Digital Marketing

Mon, 07 Jun 2010 11:03:52 +0000

[...] This is more tricky to find since it requires you to create a custom Advanced segment containing the brand names. Here are some instructions I’ve written on reporting brand and non-brand search in Google Analytics. [...]

By: James

James — Sun, 06 Jun 2010 16:17:35 +0000

Really good information, most clients do not know that brand searches skew the analytics. This will be a good way to funnel the brand searches to a different page on the website and the rest to a more “what we can do for you” type page

By: Online Marketing Blog

Online Marketing Blog — Sun, 06 Jun 2010 13:03:24 +0000

thanks for the step by step guide, i will implement this on one of my high traffic clients and report back my findings, thanks again

By: blog resources

blog resources — Sat, 05 Jun 2010 12:24:27 +0000

great information, there is one more article that tell on how to track Google ad words with Google analytics that help many users

By: Ani Lopez

Ani Lopez — Fri, 04 Jun 2010 17:15:15 +0000

This is how I use segments and filters in Google Analytics to guess the traffic from images search engines and their keywords for SEO http://dynamical.biz/blog/seo-technical/traffic-from-images-search-engines-29.html

By: leyla

leyla — Fri, 04 Jun 2010 12:53:57 +0000

Always useful!
I have to go back and read your post on the 10 useful tools!