Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web.
Additionally, with the huge influence of social media, it’s more important than ever to monitor social media buzz. While some people still assume that there are no social media measurement tools there are already dozens out there.
So check out these 50+ advanced web analytics tools for business use. It’s the updated 2010 edition. Of course I assume that you know by now the industry standard solution Google Analytics.
This list has been first compiled in February, 2009 so I decided to update and republish it 18 months later. I’ve removed, added and changed numerous links.
Make sure not to miss the Social Media analytics solutions at the bottom of the list.
Free and/or Affordable Analytics Solutions
Heat Maps and Usability Tracking
- Omniture (by Adobe)
- Web Trends
- Yahoo! Web Analytics
Hosted/Server Side Solutions
Twitter & Facebook Analytics
Social Media Analytics
Enterprise Social Media Monitoring Tools
Thanks to the colleagues of @GuavaUK for suggesting CoreMetrics and Unica on Twitter. Also thanks to SEMPlanning.com for providing a huge list of social media buzz tracking tools I used while researching.
This post was first published on February 26th, 2009. It was last updated on August 20th, 2010.