Having been at a4uexpo London for the last couple of days, rather than try and read through my notes I thought I’d do a recap on the top tips during the conference. Plus it’s a great opportunity to demonstrate one of the social media tools I recommended; Blackbird Pie:
Interesting idea from @patrickaltoft - combine the sum of brand anchor based inbound links vs non branded in link profiling #a4uexpo
@richardbaxter
Richard Baxter
Evil :-) ... -> RT @kevgibbo: Great tip; unsettle competitor employees by posting their CVs to job boards! #a4uexpo Neg SEO
@mediadonis
Marcus Tandler
Patrick Altoft: "Don't ever assume that Google will penalise big brand competitors if they pay for links - it won't." #a4uExpo
@rouninmedia
Rounin Media
Interesting point by @markofmac @ value attribution session. Allow affils to select the remuneration model they work on. Like it. #a4uexpo
@HelenMarie21
HelenMarie21
Research and Analysis Tools for link building - Yahoo Site Explorer, Opensiteexplorer.org, MajesticSEO.com, Excel, Wordle.net #a4uexpo
@Affiliateforum
Aart Wallet
Microformats tip: Use hCard to markup location address & hReview for ratings @RichardBaxter #a4uexpo
@kevgibbo
Kevin Gibbons
Reverse Engineering Trick - sign up to Adsense to see what Google thinks your site is about #a4uexpo
@state_ofsearch
State of Search
Get people to "like" your web site on Facebook to increase position in Facebook search results #a4uexpo
@geoffblog
GeoffBlog.com
Anchor text shouldnt always be exact match for targeted keywords - try breaking the keywords down and use synonyms #a4uexpo
@state_ofsearch
State of Search
40% of consumers would abandon a website if it takes more than 3 seconds to load #a4uexpo
@fi_robertson
Fiona Robertson
@davenaylor kicked off #a4uexpo and recommended using httpfox, showip, and searchstatus as useful firefox plugins
@ruudkok
Ruud Kok
faster speed will improve crawl rate (we've seen this in many occasions with our clients!) #a4u1416 #a4uexpo
@onetomarket
Onetomarket
Dave Naylor also recommending good META descriptions - now a ranking factor (possibly!) #a4uexpo
@geoffblog
GeoffBlog.com
Utilise Google instant: pick a term you want to target & see what appears rank - sometimes easier and sometimes harder #a4uexpo
@state_ofsearch
State of Search
Site architecture general rule; keep content no more than 3 clicks from homepage @RichardBaxter #a4uexpo
@kevgibbo
Kevin Gibbons
@davenaylor recommends majestic seo, linkresearchtools and syntryx (if you have the budget for it). #a4u1416 #a4uexpo
@martijnbeijk
martijn beijk
58% of lastminute.com bookings have interaction with multiple media channels #a4uexpo
@fi_robertson
Fiona Robertson
Affiliates struggle to gain natural links unless they are a brand @patrickaltoft #a4uexpo
@kevgibbo
Kevin Gibbons
Sanjit Atwal: "The average number of fans on a UK company Facebook page is currently around 3500." #a4uExpo
@rouninmedia
Rounin Media
RT @state_ofsearch: % of top 5 search affiliates who received a Google slap in the past year: 100% according to Tradedoubler #a4uexpo #a4u24
@martijnbeijk
martijn beijk
Use Twitter competitions to promote affiliate sites & make sure you reward top customers @michelledewbs #a4uexpo
@kevgibbo
Kevin Gibbons
Dixon Jones: "Check your site is Search Engine friendly from the start. Many tools exist, e.g. Spydermate, SEO Automatic & DIYSEO." #a4uExpo
@rouninmedia
Rounin Media
There’s also some great takeaways from both day 1 and day 2, written by GPMD – and I’m sure they’ll be plenty more recap posts once the hangovers have cleared up! :D
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
Nice post and a great, fun way you presented it. I’m very curious about the meta description ranking!
Great information and replies. Compiling into an outsourcing manual I am putting together.