As it’s a Friday afternoon and we’re all winding down for the weekend, I thought it would be an appropriate time to reveal a lighthearted tale involving keyword density, penguins, and Sambuca that I recently admitted to the SEOptimise team – something terribly shameful…

A story of why keyword density is in fact not dead.

A few friends and I were playing the infamous ‘Happy Feet drinking game’ whereby each player is assigned a frequently mentioned word that whenever they hear whilst watching the film Happy Feet has to drink a shot. I was assigned the word ‘fish’ (which I wrongly assumed wouldn’t be mentioned very much).

It was at that point that my geek instincts kicked in and I went to Google to download a script of the movie.  I subsequently inputted it into a keyword density checker to identify the most frequently used keywords in the film so that I could strategically assign the most frequently mentioned words to the friends who I felt deserved the most Sambuca!

So there you are, whoever said keyword density is useless? It’s only useless when optimising websites :-)

How to kick start your Friday with some Keyword Density Drinking Games:

1.     Pick a film with characters renowned for frequently repeating specific words. My recommendations:  Lord of the Rings, Star Wars, Gordon Ramsay’s ‘The F Word’.

2.     Download the subtitles for the film & input the text into a KW density checker.

3.     Assign the most frequently mentioned words to those who deserve the most revenge.

4.     Play! Enjoy.

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Marcus Taylor is head of social media at SEOptimise and has an interest in social networking psychology. Marcus has written a book on the topic and has spoken at leading industry events including SMX and SMM as well as writing for many blogs including State of Search, The Wall, and Social Media Club. You can also find Marcus on Twitter, and LinkedIn.

Follow @marcusataylor

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