Earlier in the week I ran a poll to ask if people thought Google AdWords remarketing was a great marketing tactic, or just annoying.
There’s often many mixed opinions when talking about this, which fall into two groups:
- People who find that they are constantly being re-marketed to and almost stalked across the web, often to the point that it puts them off making a future purchase from a brand because the ads are so annoying.
- Advertisers who find that AdWords remarketing yields a positive ROI and is a great marketing tactic to re-connect with potential customers, who didn’t quite make a purchase last time they visited your site – but are likely to in the future.
So I thought it would be useful to run a quick poll to see how these opinions are divided, here are the results:
So it’s pretty split (exactly 50/50 if you only look at UK results) – but based on this, it’s clear that despite many people finding the ads annoying – most appreciate that it is a very useful and effective method of advertising towards potential customers.
Some of the replies I received on Twitter do a great job of summing this up:
So while remarketing can be annoying, it depends largely on how you manage your campaign – and in some cases we just have to accept it’s both useful and annoying!
Interesting poll, but again, to no surprise. I’m sure the more savvy users out there have already installed the Google Opt-Out addon to filter out those pesky remarketing banners. Although, I must say that I’ve seen quite a few companies designing remarketing banners quite effectively by means of incentivizing visitors via coupon/promo codes. In my opinion, this would probably keep the annoyance factor down to a minimum.