Earlier in the week I ran a poll to ask if people thought Google AdWords remarketing was a great marketing tactic, or just annoying.
There’s often many mixed opinions when talking about this, which fall into two groups:
- People who find that they are constantly being re-marketed to and almost stalked across the web, often to the point that it puts them off making a future purchase from a brand because the ads are so annoying.
- Advertisers who find that AdWords remarketing yields a positive ROI and is a great marketing tactic to re-connect with potential customers, who didn’t quite make a purchase last time they visited your site – but are likely to in the future.
So I thought it would be useful to run a quick poll to see how these opinions are divided, here are the results:
So it’s pretty split (exactly 50/50 if you only look at UK results) – but based on this, it’s clear that despite many people finding the ads annoying – most appreciate that it is a very useful and effective method of advertising towards potential customers.
Some of the replies I received on Twitter do a great job of summing this up:
So while remarketing can be annoying, it depends largely on how you manage your campaign – and in some cases we just have to accept it’s both useful and annoying!