Today I’ve been at Econsultancy’s Jump conference, this is the second year for the event and it’s already a hugely popular event.

This is run with 8 tracks alongside each other – so obviously I didn’t attend them all, but I have listed the top tweets and best bits from the day:

$50 billion will be spent by US organisations in 2012 on Facebook advertising. #cometojump

October 12, 2011 8:54 am via MyPad for iOS (iPad)ReplyRetweetFavorite

@connoan

Alan Connor

Personalised Direct Mail resulted in a 30% sales uptake online for Net-A-Porter #CometoJUMP

October 12, 2011 11:36 am via TweetDeckReplyRetweetFavorite

@CometoJUMP

Come to Jump

35% of UK web users wipe their cookies once per month (Comscore). Problem for marketers that rely on them! #cometojump

October 12, 2011 11:26 am via HootSuiteReplyRetweetFavorite

@freestyleint

FreestyleInteractive

1st reason people stop following brands, they get bored. 2nd they feel like they are being spammed. #cometojump

October 12, 2011 8:44 am via MyPad for iOS (iPad)ReplyRetweetFavorite

@connoan

Alan Connor

Interesting that match.com purposely don't drive people to Facebook because they want web visits not "likes" #jump2011

October 12, 2011 10:52 am via Twitter for iPadReplyRetweetFavorite

@jeremywaite

Jeremy Waite

Under the last click model - Virgin Atlantic only consider 25% of customer events http://t.co/SYFK2JBs #ComeToJump

October 12, 2011 11:35 am via HootSuiteReplyRetweetFavorite

@joannahalton

Joanna Halton

"Don't use a pull environment to send out a push campaign" Nick Fuller #cometojump

October 12, 2011 11:22 am via Twitter for BlackBerry®ReplyRetweetFavorite

@GilesS

Giles Shorthouse

#cometojump 70% of global 2000 will use gamification by 2015 - Gartner

October 12, 2011 12:39 pm via TweetList ProReplyRetweetFavorite

@OptimiseOrDie

Craig Sullivan

It's amazing what happens when you share a common language. BBC Worldwide trained IT in digital marketing. Great results! #cometojump

October 12, 2011 12:45 pm via Twitter for iPhoneReplyRetweetFavorite

@Propellernet

Propellernet

Display advertising involved in 86% of sales attribution for BSkyB! #cometojump

October 12, 2011 2:40 pm via TwitterrificReplyRetweetFavorite

@kevgibbo

Kevin Gibbons

Autoglass and optimisation: The tests that drove the highest results were based on testing words,not colours, not images #cometojump

October 12, 2011 3:09 pm via Twitter for iPhoneReplyRetweetFavorite

@Penanalytics

Penelope Bellegarde

Measure your companies email reputation at senderscore.org via @mfarmakis at #cometojump benchmark, aim for >75%

October 12, 2011 3:40 pm via TweetDeckReplyRetweetFavorite

@ClaireKav

Claire

The best way to reward customers is with status, not free stuff. Gabe Zicherman on Gamification at #CometoJUMP

October 12, 2011 12:58 pm via TweetDeckReplyRetweetFavorite

@Econsultancy

Econsultancy

JUMP Video - @ggalat from @tealeaf on how joined up marketing is now a reality for brands http://t.co/HJACAm0d #cometojump

October 12, 2011 1:45 pm via TweetDeckReplyRetweetFavorite

@tealeaf

tealeaf

30% increase in conversion when #expedia put a phone number on the page #cometojump

October 12, 2011 1:47 pm via Twitter for AndroidReplyRetweetFavorite

@smorris75

Simon Morris

Only 35% of travel is booked online. Most travellers book via phone or in Travel agency - offline still key #cometojump

October 12, 2011 2:08 pm via webReplyRetweetFavorite

@dotAlistair

Alistair Carmichael

'We fail with 90% of stuff we do on our site, but that 10% of winners can shift online hugely and measurably' - @OptimiseOrDie #cometoJUMP

October 12, 2011 2:25 pm via webReplyRetweetFavorite

@LinusGreg

LinusGreg

Overall there’s been lots of interesting talks and great tips/advice – if you’ve got any to add please let us know in the comments.

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.