Last week I spoke on the SSL search panel at the SAScon mini conference in Manchester.
This is a great conference, with the main SAScon event taking place in May – and to cover main tips and takeaways from this I’ve listed the top 28 tweets:
"@karate_barbie: #sascon social: like link building - look for authority not quantity"
@seobelle
Sadie Sherran
#sascon biggest mistake people make when split testing is not making bold changes
@rhyswynne
Rhys Wynne
Only way to test conversion process = signup/order products! eg @karlblanks testing dating site & weightwatchers #sascon
@kevgibbo
Kevin Gibbons
There was a quote "50% of ecommerce users are logged into Facebook" made at #SAScon by, I think, @badams. Where did this number come from?
@PG_Martin
Paul Martin
"Everybody clicks on the shopping results so get a feed." Too right! @badams #Sascon
@Justhipper
Justhipper
Do NOT leave customers with a thank u page. Push them further. #sascon
@ChelseaBlacker
Chelsea Blacker
Address objections like xplaining "we hav no phone number to keep costs low and deliver u mega cheap prices" #sascon
@ChelseaBlacker
Chelsea Blacker
#sascon get your hands on clients tv & radio advert schedule. Time it with your SEO for optimum results.
@karate_barbie
Tracey Drain
At #SAScon we were told by @majesticseo's @dixon_jones to only use the fresh index when collecting backlink data since it's up2date&accurate
@ChelseaBlacker
Chelsea Blacker
90% of all media consumed starts with search - it is the key to everything says @citizenrobert PR people you need to come to #sascon #prcanc
@nickywake
Nicky Wake
@danbarker's @econsultancy article: How to steal some 'not provided' data back from Google http://t.co/BRTCCvZU #SAScon
@joannahalton
Joanna Halton
SSL panel: "There are so many metrics to measure SEO success, not just keywords," says Chelsea Blacker #sascon
@pushonltd
PushON
The room believe: SSL search is here to stay and the (not provided) percentage is expected to grow. #SASCON
@latitudexpress
Latitude Express
Contracts based on the growth of organic non-branded traffic - massive changes in the way we get paid. But not in the way we do work #SAScon
@joannahalton
Joanna Halton
. @kevgibbo says although (not provided) is big in tech industry, in other industries it is a lot smaller #sascon
@rhyswynne
Rhys Wynne
For those who were at the event, what were your favourite bits?
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
You missed http://twitter.com/#!/PG_Martin/status/139716595940458496
I couldn’t believe that so many were on board with that ethos of KPI measurement!
Oh and how about this little gem http://twitter.com/#!/PG_Martin/status/139736364752183297
That speaker will remain nameless!
Thanks Paul – for the KPI measurement, I think it’s more based on the fact that the keyword data isn’t available – rather than pricing on traffic instead of revenue. For example, say you price an SEO contract based on achieving a 50% increase to revenue via non-branded search – if 10% of your keyword data is (not provided), then that’s potentially 10% which you can’t allocate towards this target.
So if you don’t know a selection of keywords which are sending you traffic, equally you also don’t know the full picture on which keywords are generating you revenue.
As for the 2nd tweet, completely agree – very odd recommendation!
There are actually only 27 Tweets here Kev.
You repeated https://twitter.com/#!/kevgibbo/status/139724114796609538 twice ;)
@Kevin Yeah, that’s what I presumed people meant but no-one actually stipulated that in so many words; which was worrying! Benefit of the doubt though ;-)