Schema & Authorship: 1 Year Layer

• Hresume in microformats http://t.co/SnqqVgph or schema job posting http://t.co/2yaFTRTf for positions, interesting!
• Visit http://t.co/dxbvN0kT to find out when the next Google webmaster tools hangout is
• Think of rich snippets as rich summaries, it must visible on the landing page.
• Rich snippets are supposed to be short descriptions of the content on to the page, not a spam tactic
• Google plus pages for publishers with rel=publishers to the publishers google plus page – ideal for Brands!
• Authorship – use accurately for authors NOT publishers
• Recommended tools: AWR and quixapp
• Recommended tool: seo tools for excel – quickly pull data without being a developer
• 21% CTR without rich snippet versus 26% CTR with rich snippet in one test
• SERP Turkey is a b testing tool with SERPs
• Copy the schema and chuck it into the rich snippet tool by google
• Schema and micro formats enrich our SERPs (or pollute?)

Hardcore Local SEO Tactics

• RIP geo sitemap support
• Be alert to google map maker when it launches in UK (soon… We hope)
• Mobilize local hero passionate supporters of your industry/product to translate ur brand/product into real world says @aleyda
• Schema must be utilized for local content, use scheme creator or schema dentist
• Flow of fresh and relevant localized content must push into real world with local badges for brick and mortar says @aleyda