All posts by Admin

Schema & Authorship: 1 Year Layer

  • Hresume in microformats http://t.co/SnqqVgph or schema job posting http://t.co/2yaFTRTf for positions, interesting!
  • Visit http://t.co/dxbvN0kT to find out when the next Google webmaster tools hangout is
  • Think of rich snippets as rich summaries, it must visible on the landing page.
  • Rich snippets are supposed to be short descriptions of the content on to the page, not a spam tactic
  • Google plus pages for publishers with rel=publishers to the publishers google plus page – ideal for Brands!
  • Authorship – use accurately for authors NOT publishers
  • Recommended tools: AWR and quixapp
  • Recommended tool: seo tools for excel – quickly pull data without being a developer
  • 21% CTR without rich snippet versus 26% CTR with rich snippet in one test
  • SERP Turkey is a b testing tool with SERPs
  • Copy the schema and chuck it into the rich snippet tool by google
  • Schema and micro formats enrich our SERPs (or pollute?)

Today I’ve presented a few tips and tricks to gain the favour of marketing directors at #BrightonSEO.  Whether you are in-house or agency side, selling the value of SEO lacks the glamour of TV advertising, the accountability of PPC, and the buzz-factor of social media.  Here are a few tips and tricks to better promote SEO to marketing directors.



Often, people running websites have a unique interpretation of who their online competitors are.  Depending where you do your SEO, you will have seen this manifested in a variety of ways:

  • In house – Director asking “Why don’t we rank number one for BMW instead of BMW.com?  We sell models of BMW cars”
  • Agency – Chances are you’ve held back giggles as a new business prospect suggests they are competing with a major site like Amazon/YouTube/eBay.  I find brick and mortar clients struggle the most to detach themselves from the material world to look exclusively at online competitors.
  • Independent – Joe Snow sells his own e-book “How to Build a Shed” and considers B&Q a competitor.

Here are three free tools to help get a better sense of accurate competitors in the digital space.  Assessing online competitors requires a detailed look at a number of SEO factors like backlinks and targeted keywords, so consider these tools as a great way to get the gist of competitor websites instead of a thorough analysis.  By working out competitors, instead of biting far more off than can be chewed, a more realistic SEO campaign can be managed from the outset.

Android Fails to Render URLs with Dashes Via Bit.ly


By On January 30, 2012 In seo With Comments Off

Android platform is not able to render URLs shortened by bit.ly, which include dashes in blog post titles.  To guarantee all users can read your posts via mobiles, be sure not to utilise dashes in blog post titles.

Last week, a client flagged up to us that their site wasn’t getting Android traffic on certain posts.  True, Android traffic is never high, but when it slips to 0 visits, there must be something wrong.  When the client looked into the posts, it was evident the titles of these blog posts each had a dash (-) in them. The majority of traffic to these posts comes from Twitter via Bit.ly links.

With the help of my local Orange Shop (HTC Hero Graphite anyone?), and some rigorous testing by @spamhendricks, it can be concluded that Android is not rendering bit.ly links which have dashes in certain instances.  Specifically, when a blog post title utilises a dash, a bit.ly link won’t render on the Android platform.