All posts by Andy MacDonald

Andy's blog is about creating content your site’s visitors will fall in love with, it’s about teaching you the most important tips to help you succeed in what you do. It’s about providing tips and tricks on marketing your blog or website successfully and gain top search engine rankings.
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Page titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles. And when your site is ranked in search results, page titles are again one of the top elements considered. So when you create your web site, you need to have great page titles.

There are several considerations when coming up with your page titles. Here are some of the key factors to consider:

This question may seem like a no-brainer, but actually, the answer is not necessarily yes in all circumstances. If any of the following examples apply to you’re website, you may not be in need of an search engine optimization campaign right now:

  • You have a website that you really don’t want strangers to find, such as a training tool for your employees, a classroom tool for your students or some sort of communications platform/blog which is intended for employee’s or family members only.
  • You already have a website which is ranking well, and you’re fully satisfied with your sales, website conversions, and incoming inquiries, and you don’t want to rock the boat.
  • You’re in a big hurry—say, you’ll go out of business without a major upswing in revenue in the next couple of months. This is not to say that SEO can’t help you, but good SEO takes time. You may need to focus your energies elsewhere right now.
  • Your site is going to be completely rebuilt or redesigned in the next couple of months. If that’s the case, be sure to incorporate SEO tactics from the outset. Anybody can have a go at SEO, and i would always encourage you to do some research and try the SEO for your site yourself, but if you really don’t have the time, and want your new website in expert hands, consider hiring an SEO agency to work with your web designer from the outset.

Time to Blog


By On March 13, 2008 In blogging With 2 Comments

As I’ve said many times, frequent, timely posts that prompt conversation can propel your site into the limelight. At the root of it all is posting. You have to do it, and (as with all things in life) if you dedicate both time and an effective system toward that process, you’ll be a success.

Finding the time to blog can be a challenge, and even many of the high-visibility bloggers find it tough to squeeze in several posts a day. Many say that if you religiously schedule an hour or two daily toward research and posting, you’ll be able to achieve the momentum required. Many find that early mornings or late nights provide for quality blogging time. Whatever your schedule permits, a focused set of minutes, or hours, each day dedicated toward monitoring, reflection, and writing will serve you well.

Creating SEO-optimized content for multilingual websites present a whole new challenge for SEO. Needing a multilingual site is a good problem to have. It usually means that you have customers in multiple countries. However, it also means you have to double or triple your SEO efforts.

The good news is that optimizing your foreign-language web site is very much the same as optimizing your English one. You just do it in a different language. Here are some guidelines that should serve as reminders of what you should plan to do during the SEO process: