A couple of months ago we took a look at how you can reclaim links that you are simply throwing away. For the second look at how to fix common link leaks, we’re going to look at issues around site canonicalisation, and how easy it is to lose link authority through simple duplicate URLs.
As before, this is a simple way many sites lose valuable links without even realising. By plugging these leaks, we’ve helped clients gain an instant boost in link authority, without irking anyone on Google’s anti-spam team.
The many faces of a homepage
The best place to start when digging for link leaks is actually one of the checks you should carry out when looking at a new or prospective client for the first time – how many ways can you find the site homepage? Type your domain name into your browser, and then do the same for all the possible variations:
- http://www.example.com/index.htm (or index.html, .aspx, .php or whatever the CMS/server uses)