We hear so much about great SEO tools that we should be using, but we rarely see much written about tools to help you with your Google Analytics data. Over the past year I have been using more and more tools to help with Google Analytics data, from API extraction to data visualisation, and I wanted to share them with you. Below are just 8 tools that I used for Google Analytics on a regular basis that save me a lot of time.
Who has come across GA traffic disappearing and it being down to some GA code being removed? How long has that taken you to find the pages that no longer has the GA code on?
Over the past few years I have been using ScreamingFrog to check websites for any pages that have missing Google Analytics code, and comparing it against those that have. Once I have a list of URLs with missing GA code, I supply this to the internal team to have them look at it and implement. Once implemented, I then re-run the crawl to ensure the missing pages now have the GA code.