All posts by Kelvin Newman

Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast. He also spends his time at conferences, tweeting too much and working on top secret research and development projects.

This is a guest post from Kelvin Newman at Site Visibility.

I’m starting to feel a bit sorry for Yahoo, not only are they seen by most people as a bit of a joke, largely the stick is unwarranted. They’ve got some great little products and services, two of which I use to this great little way of keeping tracking of easy social media interaction opportunities.

The main service is Yahoo Answers, its a hugely popular social site where users ask and answer questions. If you’ve not checked Yahoo Answers recently, go over now and have a look, there will be dozens of people asking questions related to your industry – no matter how obscure or niche it is.

The nightmare though is having to revisit the site everyday to see whether there’s anything new or relevant. Fortunately the main categories have RSS feeds so you could set up the feed in your RSS reader to keep track of the mentions in your chosen category, but your a busy digital marketer, you don’t have time to check through every question asked on the site. That’s where Yahoo Pipes comes in.

This is a guest post from Kelvin Newman at Site Visibility.

Google Alerts is one of the most powerful tools made available from our friends at Mountain View, but despite it’s huge potential it’s largely under-rated and doesn’t get the appreciation or the acknowledgement it deserves.

It’s been around for donkey’s years but is still in Beta, and the chances are you’re using it already in a simple way, perhaps to keep track of your own name to see whether there’s a Footballer in Spain with your name or a namesake who’s running for the local council.

You might even have it running for your companies brand name to keep tabs on any good or bad press you’re getting.