Update: I have done a full write-up on this session over at SEW on how to measure SEO like paid search.
Today I was delighted to present at SES London on the Meaningful SEO Metrics panel alongside Chris Boggs, Will Critchlow and Jon Myers. This was a great session, causing lots of discussion (I’ll do a full write-up on the session later in the week) – but for now, here are the slides:
Update: this now includes day one and two! This week I’m at SES London and I’m going to try and keep my notes of the event up-to-date on here and Twitter across the three days. Wish me luck!
Image credit: Andrew Girdwood
So far, here’s what I’ve picked out as the best tips – favourites highlighted in bold. I’ve tried to credit the speakers where possible and thanks to the useful tweets from @gfiorelli1, @wordtracker and many more:
Once again, we are proud to be a blog partner for the SMX Advanced London 2012 conference. The event takes place on 15-16th May 2012 at Chelsea Football Club – Stamford Bridge.
In order to receive a 15% discount, just enter the code SEOPTIMISE012 when signing up online. There are different packages available and the prices go up after 30th March so it’s best to book early!
For coverage of previous events, please check out the presentations we have delivered and posts we have written:
Yesterday Google announced a new page layout algorithm update – this is a landing page quality update, which looks at “the layout of a webpage and the amount of content you see on the page once you click on a result”. As opposed to having the need for scrolling beneath ads to get to this. Doesn’t this sound very similar to Panda though?
At Pubcon in November last year, Matt Cutts mentioned that:
“If you have ads obscuring your content, you might want to think about it,” asking publishers to consider, “Do they see content or something else that’s distracting or annoying?”
We’ve been quietly working away on a few things here at SEOptimise during the last couple of months, so it’s probably about time we made a couple of announcements!
Firstly, you may have noticed that in December we opened a new London office in Paddington. Alongside this, we recruited two new SEO execs – Gillian Cook and Pak Hou Cheung – both of whom have written some great posts on the SEOptimise blog already.
And now we are delighted to welcome Chelsea Blacker to head our London SEO team. Chelsea has a huge amount of experience in SEO, having worked within the search industry agency-side for the last 5 years. In addition to this Nick Clarke will be joining the Oxford team as a content writer later this month.
So following a very successful 2011 which included some great new client wins, conference speaking at leading industry events and topped off with a search award - we have plenty to look forward to for a very exciting year ahead!
It’s that time of year again, where everyone is starting to think about which UK search conferences and events to attend.
So for 2012, I’ve put together a conference calendar of search events – let me know if there’s any I’ve missed!
February:
March:
Last week I setup a Facebook poll to ask people what they considered to be the most significant change in search during 2011. This has received a great response, so here are the results so far (you can still take part on the SEOptimise fan page):
Last week I spoke on the SSL search panel at the SAScon mini conference in Manchester.
This is a great conference, with the main SAScon event taking place in May – and to cover main tips and takeaways from this I’ve listed the top 28 tweets:
Having been out at Pubcon in Las Vegas this week, I’ve been going a bit tweet-crazy with my coverage of this. This is the first Pubcon I’ve attended and I found it extremely valuable, coming back with so many great tips and takeaways that I thought it would only be fair to share this with our readers!
Image credit: Guy Levine
So here’s my twitter coverage of Pubcon 2011:
I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think: how important is the quality of writing as a ranking factor following the Panda update?
Obviously the Panda update has had a negative impact to websites which have low-quality content – but, from the other way around, how has this impacted high-quality content? Forgetting completely about links for now and assuming all things are equal, does higher quality written content now have more of a positive impact to search rankings?
Well I thought I’d do a few tests with Google’s reading level search filter to compare the differences between how content ranks which is either basic, intermediate or advanced.
How is the reading-level split between Google SERPs?
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