Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson. So how can marketers ensure they are effectively selling to women?
Image Credit: Freyja, Flickr
Before I begin this post, let’s get a few things straight. I do not believe that women are completely different and need entirely separate promotional tactics. I recognise that many aspects of marketing relate to both genders and I think I could easily write a piece on tactics for selling specifically to men. 
