All posts by Marcus Taylor

Marcus Taylor is head of social media at SEOptimise and has an interest in social networking psychology. Marcus has written a book on the topic and has spoken at leading industry events including SMX and SMM as well as writing for many blogs including State of Search, The Wall, and Social Media Club. You can also find Marcus on Twitter, and LinkedIn.

Viral marketing is without a doubt one of the most appealing ways for a company to promote a new product on the Internet – it really is a win-win situation; customers do all the dirty work for you, and it costs near to nothing to market your product in front of millions of potential customers. That said, creating a successful viral campaign can be somewhat of an art, but when mastered and implemented correctly, no amount of money spent on billboard, TV, and magazine advertisements will compete.

Image from Flickr.

Image from Flickr.

So why aren’t we all using viral marketing campaigns to skyrocket companies into the fortune 500? Unsurprisingly, most companies do try to launch viral marketing campaigns for their products, but give up due to a either a poor approach to viral marketing, or the lack of scalable ROI results.

Here is a list of my top viral marketing tips:

It’s been an eventful week in the SEO blogosphere, from Google CEO Eric Schmidt predicting the future of real time search engine indexing, to Yahoo flushing millions of dollars of Geocities PageRank down the drain!  Here’s a collection of this weeks top search marketing and social media links from around the blogosphere:

Google CEO Eric Schmidt explaining the future of the internet

Google CEO Eric Schmidt talking about 'the biggest challenge of the age'

SEO:

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