Since the introduction of the Penguin update and what some SEOs like to call the BLOOPER algorithm (Back Link Over Optimisation Penalty Exterminates Rankings), it has become more important than ever to ensure your site has as clean a link profile as possible. Historically, most sites would have at least a few dodgy links, but some may have more than others. This has meant that, sadly, a lot of businesses have been caught in the crossfire with Penguin updates. Part of the update appears to look at the type of sites linking to yours, the anchor text diversity of your profile, and the type of links. For example, an over optimised link profile biased to a number of links for certain anchors could trigger a penalty, so could a number of blog-roll links.
This means that the SEO industry needs to make sure it has an up-to-date link removal strategy in case disaster strikes. Below is outlined a brief strategy to get you started on this process. It will get you to consider the different levels of information you should be looking at, show you how to acquire the information you don’t have, and give you a few tips on some removal strategies and reconsideration requests.
The first thing to do is run an extract from all your available sources, such as: